The Mason Digital Analytics initiative offers support, consultation, and training for the Mason community regarding web analytics and other digital analytics processes.
For questions or assistance, please email us at webmaster@gmu.edu.
Highlighted Posts
Recent Posts
- GTM Update / Problems with Video Tracking Tag
- RFI Form Submission Tracking on business.gmu.edu
- transportation.gmu.edu 90-day Analytics Review
- Mason Core Internal Site Search Analysis – Week of 2018-12-10
- New Analytics Views Added to Mason Rollup Property
- Mason Core Internal Site Search Analysis – Week of 2018-12-03
- Mason Core Internal Site Search Analysis – Week of 2018-11-26
- Mason Core Internal Site Search Analysis – Week of 2018-11-19
- Amazon HQ2 Campaign-Tagging
- Mason Core Internal Site Search Analysis – Week of 2018-11-12
How To
- GTM Example: Tracking Clicks on Links Within the Core Website’s Audience Menu
- Renaming Pages Using Advanced Filters (Google Analytics)
- Measuring Site Speed with Google Analytics
- Microsoft Excel: AnalyticsEdge Add-In
- Excel: Custom VBA Function to Return Quarter from Date
- Custom Report: URL Queries (non-404, non-search)
- Mason-Related Custom Traffic Segments (Google Analytics)
- Google Analytics: Custom Reports: Events
- GTM: How to Determine if a Clicked Link is an Internal or Outbound Link
- How To: Implement GTM in Drupal
- How To: Implement Google Tag Manager in WordPress
- Options for Enabling Triggers in Google Tag Manager
- Tracking Outbound Links in Google Tag Manager using Google Analytics Events
- Google Analytics: Tracking ‘Outbound’ Links via a Roll-Up Property.
- Google Analytics: Identifying 404 Pages for Mason WordPress (Kuma Theme) Websites
- Google Analytics: Identifying 404 Pages for Mason Drupal Websites
- Google Analytics Desktop Technical Audit Report
- Google Analytics Mobile Technical Audit Report
- Google Analytics Technical Audit Reports
- Interesting Segments: In-State vs. Out-of-State
- How To: Access Google Search Console Data from Within Google Analytics
- How to Create a Google Account Associated with Your Mason Email
- Interesting Segments: Skipping Homepage, High-Engagers
- Recovering GA Account Access
- Campaign-Tagging: Email
- Campaign Tagging: Social Media
- How To: Assess a Website’s Analytics Implementation
- How to Implement the University Google Analytics Roll-Up
- How To: Configure Google Analytics
- How to Implement Google Analytics in WordPress
- How To: Implement Google Analytics in HTML
- How To: Implement Site-Search Tracking in Drupal
- How to Implement Google Analytics in Drupal