Web Analytics at Mason
ITS provides a standard web analytics implementation for all Mason websites, and offers support, consultation, and training for the Mason community in web analytics.
For general inquiries or questions, please email us at [email protected].
To submit a web analytics service request, please submit a request using the “Web Service Request” button on the ITS Web Hosting service page. On the form, please select “Web Analytics” as the “Web Service Type”.
About Mason Web Analytics
What is the Mason Web Analytics platform? How are web analytics implemented at Mason? How does it work? What data is available?
Getting Access to Mason Web Analytics
Do you need access to web analytics for your position? How do you see your Google Analytics reports? Is a marketing vendor asking for full administrator rights to be able to place a tracking tag or pixel?
Learn More About Web Analytics
What data should you be looking at in your reports? How do you use campaign tagging in your marketing campaigns? How is your website performing? How can you learn more?
How To
- GTM Example: Tracking Clicks on Links Within the Core Website’s Audience Menu
- Renaming Pages Using Advanced Filters (Google Analytics)
- Measuring Site Speed with Google Analytics
- Microsoft Excel: AnalyticsEdge Add-In
- Excel: Custom VBA Function to Return Quarter from Date
- Custom Report: URL Queries (non-404, non-search)
- Mason-Related Custom Traffic Segments (Google Analytics)
- Google Analytics: Custom Reports: Events
- GTM: How to Determine if a Clicked Link is an Internal or Outbound Link
- How To: Implement GTM in Drupal
- How To: Implement Google Tag Manager in WordPress
- Options for Enabling Triggers in Google Tag Manager
- Tracking Outbound Links in Google Tag Manager using Google Analytics Events
- Google Analytics: Tracking ‘Outbound’ Links via a Roll-Up Property.
- Google Analytics: Identifying 404 Pages for Mason WordPress (Kuma Theme) Websites
- Google Analytics: Identifying 404 Pages for Mason Drupal Websites
- Google Analytics Desktop Technical Audit Report
- Google Analytics Mobile Technical Audit Report
- Google Analytics Technical Audit Reports
- Interesting Segments: In-State vs. Out-of-State
- How To: Access Google Search Console Data from Within Google Analytics
- How to Create a Google Account Associated with Your Mason Email
- Interesting Segments: Skipping Homepage, High-Engagers
- Recovering GA Account Access
- Campaign-Tagging: Email
- Campaign Tagging: Social Media
- How To: Assess a Website’s Analytics Implementation
- How to Implement the University Google Analytics Roll-Up
- How To: Configure Google Analytics
- How to Implement Google Analytics in WordPress
- How To: Implement Google Analytics in HTML
- How To: Implement Site-Search Tracking in Drupal
- How to Implement Google Analytics in Drupal
Posts
- GTM Update / Problems with Video Tracking Tag
- transportation.gmu.edu 90-day Analytics Review
- Mason Core Internal Site Search Analysis – Week of 2018-12-10
- New Analytics Views Added to Mason Rollup Property
- Mason Core Internal Site Search Analysis – Week of 2018-12-03
- Mason Core Internal Site Search Analysis – Week of 2018-11-26
- Mason Core Internal Site Search Analysis – Week of 2018-11-19
- Amazon HQ2 Campaign-Tagging
- Mason Core Internal Site Search Analysis – Week of 2018-11-12
- Mason Core Internal Site Search Analysis – Week of 2018-11-05