The Mason Digital Analytics initiative offers support, consultation, and training for the Mason community regarding web analytics.
For questions or assistance, please email us at webmaster@gmu.edu.
Highlighted Posts
Recent Posts
- GTM Update / Problems with Video Tracking Tag
- transportation.gmu.edu 90-day Analytics Review
- Mason Core Internal Site Search Analysis – Week of 2018-12-10
- New Analytics Views Added to Mason Rollup Property
- Mason Core Internal Site Search Analysis – Week of 2018-12-03
- Mason Core Internal Site Search Analysis – Week of 2018-11-26
- Mason Core Internal Site Search Analysis – Week of 2018-11-19
- Amazon HQ2 Campaign-Tagging
- Mason Core Internal Site Search Analysis – Week of 2018-11-12
- Mason Core Internal Site Search Analysis – Week of 2018-11-05
How To
- GTM Example: Tracking Clicks on Links Within the Core Website’s Audience Menu
- Renaming Pages Using Advanced Filters (Google Analytics)
- Measuring Site Speed with Google Analytics
- Microsoft Excel: AnalyticsEdge Add-In
- Excel: Custom VBA Function to Return Quarter from Date
- Custom Report: URL Queries (non-404, non-search)
- Mason-Related Custom Traffic Segments (Google Analytics)
- Google Analytics: Custom Reports: Events
- GTM: How to Determine if a Clicked Link is an Internal or Outbound Link
- How To: Implement GTM in Drupal
- How To: Implement Google Tag Manager in WordPress
- Options for Enabling Triggers in Google Tag Manager
- Tracking Outbound Links in Google Tag Manager using Google Analytics Events
- Google Analytics: Tracking ‘Outbound’ Links via a Roll-Up Property.
- Google Analytics: Identifying 404 Pages for Mason WordPress (Kuma Theme) Websites
- Google Analytics: Identifying 404 Pages for Mason Drupal Websites
- Google Analytics Desktop Technical Audit Report
- Google Analytics Mobile Technical Audit Report
- Google Analytics Technical Audit Reports
- Interesting Segments: In-State vs. Out-of-State
- How To: Access Google Search Console Data from Within Google Analytics
- How to Create a Google Account Associated with Your Mason Email
- Interesting Segments: Skipping Homepage, High-Engagers
- Recovering GA Account Access
- Campaign-Tagging: Email
- Campaign Tagging: Social Media
- How To: Assess a Website’s Analytics Implementation
- How to Implement the University Google Analytics Roll-Up
- How To: Configure Google Analytics
- How to Implement Google Analytics in WordPress
- How To: Implement Google Analytics in HTML
- How To: Implement Site-Search Tracking in Drupal
- How to Implement Google Analytics in Drupal