Posts Tagged ‘GA Users Group 2017-10’

Tracking of A-10 Video Spot on NBC Sports Networks

Posted: October 25, 2017 at 11:26 am, Last Updated: October 25, 2017 at 1:51 pm

Background Mason has developed a video advertisement – Make Great Happen – which will play on NBC sports affiliate television networks during the Atlantic-10 conference. Driving Traffic to Our Website From This Ad In order to help drive traffic to our website from this ad, we are including a dedicated ‘vanity’ URL which will be […]

Goals and Goal Values: Case Study on

Posted: October 24, 2017 at 3:49 pm, Last Updated: October 25, 2017 at 1:42 pm

We currently have set two conversion goals on the analytics view for the Mason core website ( Undergraduate application click-throughs Graduate application click-throughs Why? Although we can already see in our reports how many people are clicking-through to outbound links (including the online applications), creating them as goals unlock some additional information in Google Analytics […]

New Conversion Goals on Mason Core Website (

Posted: October 24, 2017 at 3:31 pm, Last Updated: October 24, 2017 at 3:50 pm

We have set two new conversion goals on the Google Analytics view for the Mason core website ( Undergraduate application click-throughs Graduate application click-throughs In addition to setting these as conversion goals, I have set a conversion value of $1 for each of these goals. Note that this figure is not intended to represent an […]

Google Analytics Organization and Naming Recommendations

Posted: October 24, 2017 at 1:34 pm, Last Updated: October 24, 2017 at 1:40 pm

The Google Analytics framework is organized into three hierarchical levels: Accounts, Properties, and Views. There is often confusion about what these different levels of organization represent, and therefore how they should be labelled. Here are our official recommendations for organizing and naming Google Analytics accounts, properties, and views: Accounts Google Analytics Accounts are intended to […]

A Case Study on the Importance of the Referral Exclusion List

Posted: October 23, 2017 at 2:36 pm, Last Updated: October 26, 2017 at 11:18 am

Proper configuration of the referral exclusion list is very important, because the referral exclusion list has a huge effect on how visits to you website are categorized. Unfortunately, the default settings for the referral exclusion list are not well-suited virtually all Mason websites. This means that, unless you have updated your referral exclusion list settings […]

News Item Search Analysis: Byline Search

Posted: October 21, 2017 at 6:24 pm, Last Updated: October 25, 2017 at 1:55 pm

Background The Mason core website – and other Mason Drupal websites – provide Mason-related news items, which are searchable. The news item search on the Mason core website can be found at: Here is a screenshot of the news item search form: The news item search form allows the user to search for news […]

Mason Core Website: Academics Page Click-Through Analysis

Posted: October 18, 2017 at 1:22 pm, Last Updated: October 23, 2017 at 4:28 pm

Background The Academics page of the Mason core website provides links to lists of academic programs, grouped by program category/interest area. The links are in the form of ‘category tiles’ that each provide the title for the category and an associated image. When the user hovers over a tile, the tile display changes to show […]

Analytics Update – October 2017

Posted: September 28, 2017 at 12:18 pm, Last Updated: October 25, 2017 at 1:36 pm

Measuring Site Speed with Google Analytics

Posted: August 29, 2017 at 4:41 pm, Last Updated: September 28, 2017 at 12:16 pm

Google Analytics Site Speed Metrics Average Domain Lookup Time Average Server Response Time Average Server Connection Time Average Redirection Time Average Page Download Time Average Document Content Loaded Time Average Document Interactive Time Average Page Load Time – This is the most critical of all speed metrics, since it measures the total amount of time […]

Mason Theme Pages Trend Analysis

Posted: July 13, 2017 at 4:39 pm, Last Updated: October 24, 2017 at 10:42 am

Background The Mason ‘theme’ pages are the pages on the core website which describe an aspect of the university in the context of one of our overall brand themes. These pages are prominently linked-to from the Mason homepage slide rotator. Question How much traffic do the Mason ‘theme’ pages receive? Who and When The following […]