Posts Tagged ‘GA implementation’

GTM Implemented on

Posted: January 17, 2019 at 10:05 am

I have worked with COS to implement Google Tag Manager on Previously they were using regular Google Analytics via a WordPress plugin. I have tested and confirmed that is now implementing an instance of the Mason Standard Google Tag Manager container, and it is correctly sending tracking info to its own website analytics […] Analytics Updates

Posted: November 2, 2018 at 1:07 pm GTM configuration has been updated to use version 3.3 of the Mason Standard GTM container. GTM configuration has been updated to track clicks on homepage call to action links as custom GA events. Google Analytics view have been cleaned-up and are now in-line with standards. GA custom alerts have been added to […] Analytics Update

Posted: October 26, 2018 at 9:30 am

The analytics property has been moved to the Mason Volgenau School of Engineering Google Analytics account. I have set-up the analytics property to conform to best practices regarding settings, naming conventions, and standard analytics views. Analytics Implementation Updates

Posted: October 23, 2018 at 1:45 pm

I have made the following changes to the Google Analytics property/view: configured internal site search tracking for; configured referral exclusion list to remove and add

Analytics Goals Added for

Posted: October 1, 2018 at 10:26 am, Last Updated: October 10, 2018 at 10:29 am

We have added several conversion goals to the production view. Specifically, we added goals to track the following user activities: Clicks to an event RSVP form, Clicks to the central Apply Now page, Clicks to the central Visit Mason page, Clicks to donate, Clicks to the Volgeanu RFI form, Views of faculty profile pages.

Analytics Updates on

Posted: September 24, 2018 at 4:25 pm

Google Tag Manager has been implemented on using our standard WordPress GTM plugin. The GTM container is using version 3.3. of the Mason Standard GTM container. The website is sending analytics data to its GA property, as well as to the university roll-up. I organized the views in the property. I implemented site […]

Updates to theater website

Posted: August 31, 2018 at 10:31 am

The redesigned website launched yesterday in Drupal. I have implemented GTM on the new theater calendar system (, which is integrated with the theater website ( The theater calendar is using the same GTM container used on the theater website. I had to modify the local hostname variable to “|” (from “”) so that […]

Analytics Configured on

Posted: June 26, 2018 at 3:32 pm

Analytics have been configured on, and an associated Google Analytics property and Google Tag Manager container have been set-up to support this website. This site feeds analytics data to its related property as well as to the university roll-up. When the site launches and the domain name changes to, it will automatically begin […]

Analytics implemented on Academic New Ventures Website

Posted: June 12, 2018 at 4:28 pm, Last Updated: June 12, 2018 at 4:29 pm

Analytics has been implemented on in consultation with the Office of the Provost. The site is running on WordPress, and is implementing Google Tag Manager via a plugin. The GTM container implements version 3.3 of the Mason Standard GTM container. The site sends its analytics data to a property for the website, as well […]

Analytics Implemented on New Office of Military Services Website

Posted: June 12, 2018 at 11:22 am

Analytics have been implemented on the new (pre-prod) Office of Military Services website ( A Google Tag Manager container has been established and configure for this website within the existing Mason Division of Enrollment Management GTM account. This website will send its analytics data to the existing website property in Google Analytics, as well […]