Posts Tagged ‘GA Users Group 2018-02’

Updates to Mason Campaign URL Builder

Posted: February 27, 2018 at 5:13 pm, Last Updated: February 28, 2018 at 10:29 am

I have made some updates to the Mason Campaign URL Builder to make it easier to use, more understandable, and produce a more consistent output. Updates: The output is now automatically converted to lowercase. Changed the layout for a better fit on the screen and to make the fields easier to step through. Re-labeled the […]

A/B Testing Tile Order on Academics Page with Google Optimize

Posted: February 27, 2018 at 10:38 am, Last Updated: February 27, 2018 at 10:42 am

Background A/B Testing is a method of testing in which you experiment with variations of your website design or content and measure your website activity to see how well the variations performed. We have previously done an analysis to see how many clicks each area-of-interest tile on the Academics page receives. Click here to see […]

Version 3.3 of the Standard Mason GTM Template Container Released

Posted: February 26, 2018 at 3:09 pm

Version 3.3. of the Mason Standard GTM Container has been released. Changes: The auto-link domains list variable is now shared between both roll-up properties. Adds a “Window Loaded” trigger. This can be useful for certain things (for example, adding custom jQuery via a Custom HTML tag). Modifies the “IsLocalWebsite” variable to make it less restrictive. […]

Custom Segments to Identify Individual Mason Campuses

Posted: February 21, 2018 at 3:06 pm

Note: you can download these – and other Mason-related – custom segments from the Mason-Related Custom Segments page. We have talked before about how to use a custom segment in Google Analytics to identify ‘on-campus” traffic. You can also use Google Analytics to segment for traffic from an individual campus. Review: Identifying “On-Campus” Users George […]

Analytics Update – February 2018

Posted: January 31, 2018 at 4:18 pm, Last Updated: February 28, 2018 at 12:59 pm

Campaign-Tagging Strategy

Posted: January 30, 2018 at 2:22 pm, Last Updated: February 28, 2018 at 1:05 pm

While the mechanics of campaign-tagging have been discussed previously, read on for information about how to think about campaign-tagging from a strategic perspective. Click here for background information on what campaign tagging is and why you should use it. Overview How do you want to organize your communications – so that you can measure their […]