Tag: GA Users Group 2018-02

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Updates to Mason Campaign URL Builder

I have made some updates to the Mason Campaign URL Builder to make it easier to use, more understandable, and produce a more consistent output. […]

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A/B Testing Tile Order on Academics Page with Google Optimize

Background A/B Testing is a method of testing in which you experiment with variations of your website design or content and measure your website activity […]

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Implementation Updates Public

Version 3.3 of the Standard Mason GTM Template Container Released

Version 3.3. of the Mason Standard GTM Container has been released. Changes: The auto-link domains list variable is now shared between both roll-up properties. Adds […]

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Custom Segments to Identify Individual Mason Campuses

Note: you can download these – and other Mason-related – custom segments from the Mason-Related Custom Segments page. We have talked before about how to […]

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Implementation Updates Public

Analytics Update – February 2018

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Explainer Public

Campaign-Tagging Strategy

While the mechanics of campaign-tagging have been discussed previously, read on for information about how to think about campaign-tagging from a strategic perspective. Click here […]