Google Analytics Basics
For a general introduction to Google Analytics, we highly recommend the “Reporting in Google Analytics 4” playlist from the official Google Analytics YouTube channel.
Campaign Tagging
Did more people come to your website from Twitter or Instagram? It is worth posting on Facebook? Which communication channels are having the biggest impact?
Learn how to tag your marketing efforts so that you can measure their effectiveness in ways that you can act on.
User Guides
What should you be looking for in your reports? Review user guides addressing common analytics questions.
Google Analytics Users Group
The Mason Analytics Users Group is an informal group which meets to discuss and solve web-analytics-related problems. Anyone is welcome to bring problems or questions (or solutions!) they are working on which we can discuss and try to solve together.