Please review our user guides for information about common analytics questions. Do you have a question that is not addressed here? Please feel free to suggest additional topics.
Does my Website Have Analytics?
Is you website collecting analytics infomation? Probably. But how can you tell?
How Do I get Access to Web Analytics?
Want to see your website’s analytics data? How about aggregated data for all websites in your academic unit? What does Mason’s web traffic look like as a whole, and how does your compare? What other Mason websites are your users visiting besides yours?
Campaign Tagging?
What is campaign-tagging? How does it help track the effectiveness of your marketing efforts? How do you add campaign tagging to your marketing communications?
What Data Should I Save From the Old Version of Google Analytics?
The old version of Google Analytics – Universal Analytics – stopped processing new data on July 1, 2023 but old data and reports are still available… until July 1, 2024. What data should you save from Universal Analytics ahead of the deadline?
What to Look for When Reviewing a Website's Analytics?
What should you look as in Google Analytics to determine how your website is performing? Get information on some common reports to look at get get an overall view of a websites analytics.
Useful Custom Google Analytics Reports (Explorations)
Sometimes the standard reports in Google Analytics don’t have the exact information you want, or are not so easy to read. Learn about some custom reports (called Explorations in Google Analytics) that we commonly use to help assess websites.