What is the Mason Campaign URL Builder Tool?
The Mason Campaign URL Builder is intended to coordinate web analytics campaign-tagging across the university by providing a tool to easily generate campaign-tagged URLs using the Mason-recommended tagging schema.
- It can quickly generate campaign-tagged URLs according to a consistent scheme.
- It can generate campaign-tagged URLs in bulk (unlike Google’s official URL builder), and you can save the output.
- Most importantly, it ensures that all departments across the university are using a coordinated campaign-tagging scheme with a minimum of effort.