The Google Analytics framework is organized into three hierarchical levels: Accounts, Properties, and Views. There is often confusion about what these different levels of organization […]
What are Annotations in Google Analytics Annotations are small notes associated with specific dates that you can add to Google Analytics. Annotation you create will […]
Below are some Google Analytics custom segments that are specifically relevant to George Mason University. Click any of the links below to import the custom […]
Website owners typically want to track at least the following three user actions: Clicks on outbound links Clicks on email addresses Clicks on files to […]
We now offer a customized Google Tag Manager Template Container for Mason websites to use. This GTM container tracks page views (of course), as well […]
Need to generate some campaign-tagged URLs?Please try the Mason Campaign URL Builder Application. The post below covers why you might want to use campaign-tagging, and […]
Access the Mason Campaign URL Builder Web App What is This? The Mason Campaign URL Builder is intended to coordinate campaign-tagging across the university by […]
Using Google Tag Manager The most effective way to implement the University Google Analytics Roll-Up is to implement Google Tag Manager on your website and […]
