Mason Web Analytics

Google Analytics Organization and Naming Recommendations

The Google Analytics framework is organized into three hierarchical levels: Accounts, Properties, and Views. There is often confusion about what these different levels of organization […]

Annotations Recommendations (Google Analytics)

What are Annotations in Google Analytics Annotations are small notes associated with specific dates that you can add to Google Analytics. Annotation you create will […]

Mason-Related Custom Traffic Segments (Google Analytics)

Below are some Google Analytics custom segments that are specifically relevant to George Mason University. Click any of the links below to import the custom […]

Website ‘Event’ Tracking Recommendations (Google Analytics)

Website owners typically want to track at least the following three user actions: Clicks on outbound links Clicks on email addresses Clicks on files to […]

Mason Google Tag Manager Container Template

We now offer a customized Google Tag Manager Template Container for Mason websites to use. This GTM container tracks page views (of course), as well […]

How to Create a Google Account Associated with Your Mason Email

You can only provide access to any Google products – such as Google Analytics – to a registered Google account. When you access Google Analytics […]

Campaign Tagging Recommendations (Google Analytics)

Need to generate some campaign-tagged URLs?Please try the Mason Campaign URL Builder Application. The post below covers why you might want to use campaign-tagging, and […]

Mason Campaign URL Builder Application

Access the Mason Campaign URL Builder Web App What is This? The Mason Campaign URL Builder is intended to coordinate campaign-tagging across the university by […]

How to Implement the University Google Analytics Roll-Up

Using Google Tag Manager The most effective way to implement the University Google Analytics Roll-Up is to implement Google Tag Manager on your website and […]