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Mason-Related Custom Traffic Segments (Google Analytics)

Below are some Google Analytics custom segments that are specifically relevant to George Mason University.

Click any of the links below to import the custom segment into your Google Analytics account.

How to Import Custom Segments

To streamline the process of importing a custom segment, I recommend that you first log-in to Google Analytics before trying to import a custom segment.

When you click the link to import a segment, it will give you a screen similar to the following screenshot:

  • First, you should select in which Google Analytics view(s) you want the segment to be available. In general, unless the segment is only relevant to a specific website/view, you should select “Any view”. Note that all of the segments below are generic and can be used useful for any website/view.)
  • You also have the opportunity to rename the segment. It will default to the name that was set when the segment was created, but this can be changed so it makes sense to you.
  • Click create, and the custom segment will be available to you in the views you selected.

Mason-Related Segments

On-Campus/Off-Campus Traffic

On-Campus (Service Provider: George Mason University)
Off-Campus (Service Provider: Not George Mason University)

On-Campus/Off-Campus Traffic Segment Details

George Mason University acts as its own internet service provider (ISP). As a result, visits to our websites from virtually all Mason-related networks (including off-site Mason faculty/staff when connected via the Mason VPN) will have a Google Analytics ‘Service Provider’ field value of “george mason university”. This can be used to distinguish Mason network traffic (i.e. on-campus) from non-Mason network traffic (i.e. off-campus).

Individual Campuses

Campus: Fairfax
Campus: Arlington
Campus: Science and Technology (“Prince William”)
Campus: SMSC (“Front Royal”)

individual Campus Traffic Segment Details

By extending the on-campus segment configuration above with a city of Fairfax, Arlington, Bull Run, or Front Royal, we can further segment to an individual campus.

Mason Referral Traffic

Traffic From Mason Websites

Mason Referral Traffic Segment Details

This segment includes only referral traffic (Medium = “referral”) from sites with domain names containing “” or “” (Source matches regex “gmu\.edu|gomason\.com”)

Geographic Segments

US/International Traffic

United States Traffic (Country: United States)
International Traffic (Country: Not United States)

In-State/Out-of-State Traffic

In-State (State: Virginia)
Out-of-State (State: Not Virginia)

Fairfax County Traffic

Fairfax County (Geo: County: Virginia > Fairfax)
Virginia, Not Fairfax County (Geo: County: Virginia > Not Fairfax County)

Fairfax County Traffic Details

Google Analytics data do not include county. The Fairfax County segments above were created by selecting every “city” listed in Google Analytics which falls within Fairfax County. The regular expression (regex) used to determine cities in Fairfax County is:

Alexandria|Annandale|Bailey's Crossroads|Belle Haven|Burke|Centreville|Chantilly|Clifton|Dunn Loring|Fairfax|Fairfax Station|Falls Church|Fort Belvoir|Fort Hunt|Franconia|Great Falls|Groveton|Herndon|Hybla Valley|Idylwood|Lincolnia|Lorton|Mantua|McLean|Merrifield|Mount Vernon|Newington|North Springfield|Oakton|Reston|Rose Hill|Springfield|Tysons|Vienna|West Falls Church|West Springfield|Wolf Trap

Loudoun County Traffic

Loudoun County (Geo: County: Virginia > Loudoun)

Loudoun County Traffic Details

Google Analytics data do not include county. The Loudoun County segment above was created by selecting every “city” listed in Google Analytics which falls within Loudoun County. The regular expression (regex) used to determine cities in Loudoun County is:

Ashburn|Leesburg|Potomac Falls|Sterling|Arcola|Brambleton|Dulles|Purcellville|Round Hill|Waterford|Middleburg|Lovettsville|Aldie|Paeonian Springs