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Public Reporting

Mason Theme Pages Trend Analysis

Background

The Mason ‘theme’ pages are the pages on the core website which describe an aspect of the university in the context of one of our overall brand themes. These pages are prominently linked-to from the Mason homepage slide rotator.

Question

How much traffic do the Mason ‘theme’ pages receive?

Who and When

The following data represents only ‘off-campus’ website traffic (traffic not using the Mason network) and pertains to the time period of Jan 1, 2016 – June 30, 2017. (The redesigned Mason core website was launched in August 2015.)

Overall Usage of Theme Pages

Theme Page Pageviews

Usage of theme pages is down substantially over this time period.

Report Specifications

Account: Mason Office of Communications and Marketing 01
Property: www2.gmu.edu
View: [PROD] Default 1.0 (2007-10-12)
Date Range: Jan 1, 2016 – June 30, 2017
Segment: Off-Campus
Report: Behavior -> Site Content -> All Pages
Filter: ^\/(redefining-excellence|inclusive-and-accessible|focused-your-future|located-for-opportunity|pioneering-research|driven-serve)
Scale: Month

Theme Page Pageviews Compared to All Website Sessions

Overall visits are also down, but not as much as the usage of theme pages.

Report Specifications

Account: Mason Office of Communications and Marketing 01
Property: www2.gmu.edu
View: [PROD] Default 1.0 (2007-10-12)
Date Range: Jan 1, 2016 – June 30, 2017
Segment: Off-Campus
Report: Acquisition -> All Traffic -> Channels
Scale: Month

Most Popular Theme Pages

Our most popular theme pages were not published recently. The top 4 most-viewed theme pages during this time period all were published by mid-April 2016. The fifth-most-viewed story (the renaming of the law school, an outlier) was published in October 2016.

Top 5 Theme Pages

Report Specifications

Account: Mason Office of Communications and Marketing 01
Property: www2.gmu.edu
View: [PROD] Default 1.0 (2007-10-12)
Date Range: Jan 1, 2016 – June 30, 2017
Segment: Off-Campus
Report (custom): Mason: Theme Pages
– This report includes only the theme pages
Scale: Week
Plot: Top 5 pages

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