We now offer a customized Google Tag Manager Template Container for Mason websites to use. This GTM container tracks page views (of course), as well as clicks on outbound, email, and file links. It also supports one Google Analytics property for the local website as well as up to two additional roll-up properties. One roll-up property is pre-configured to use the university roll-up while the other can be used for a unit- or department-level roll up if desired.
You can find more information about this TM container and the container import file on the Mason Google Tag Manager containers page.