Posts Tagged ‘Website:’

Tracking Links from Reddit to Your Website

Posted: October 30, 2018 at 4:14 pm, Last Updated: October 31, 2018 at 10:26 am

What are people saying about you on Reddit? By referrer: Account: Mason Facilities Property: View: [PROD] – default 1.0 (2018-09-12) Date Range: Sep 1, 2018 – Oct 28, 2018 Segment: All Users Report: Acquisition -> All Traffic -> Referrals Filter: “reddit” Secondary Dimension: Full Referrer Noteworthy: “Park at the back of Lot K […]

Analytics Goals Added for

Posted: October 1, 2018 at 10:26 am, Last Updated: October 10, 2018 at 10:29 am

We have added several conversion goals to the production view. Specifically, we added goals to track the following user activities: Clicks to an event RSVP form, Clicks to the central Apply Now page, Clicks to the central Visit Mason page, Clicks to donate, Clicks to the Volgeanu RFI form, Views of faculty profile pages. updated to version 3.3 of the Mason Standard GTM Container

Posted: June 8, 2018 at 12:42 pm is now using version 3.3 of the Mason Standard GTM Container. It is also now sending its analytics data to the Volgenau roll-up property.

Volgenau Roll-Up Property Created

Posted: June 8, 2018 at 12:39 pm

A Google Analytics roll-up property was created for the Volgenau School websites. It is currently receiving data from:

Consultation with Volgenau about Campaign-Tagging for Upcoming Video Contest

Posted: December 7, 2017 at 1:46 pm, Last Updated: December 7, 2017 at 1:52 pm

I spoke with Martha Bushong from Volgenau today about implementing campaign-tagging for communications surrounding their upcoming video contest. They plan to spread-the-word about the contest with emails from both their grad and undergraduate divisions, posts on social media, and flyers and postcards. We discussed their options and strategy for campaign-tagging and used the Mason capaign […]

Volgenau Analytics Consultation

Posted: October 12, 2017 at 3:19 pm

I met with Martha Bushong of the Volgenau School to review their analytics. I gave her an overview of the information available in the standard Google Analytics reports, as well as the custom tracking (of embedded YouTube video interactions, etc.) provided for by the Standard Mason GTM container. We looked specifically into the activity surrounding […]

Volgenau Printed Annual Report Tracking

Posted: September 25, 2017 at 4:48 pm, Last Updated: September 27, 2017 at 1:48 pm

Background Each year, the Volgenau School produces an Annual Report about what the school is doing. The report is printed and mailed to a number of educational institutions and companies around the country. Additionally, a PDF version of the Annual Report is made available on the Volgenau website. This year, the 2017 Annual Report will […]

Analytics Implementation changes on

Posted: September 12, 2017 at 12:45 pm, Last Updated: September 13, 2017 at 12:47 pm

Google Tag Manager has been implemented on The website is currently using version 3.1 of the Mason standard GTM container.

Volgenau Annual Report Tracking Meeting

Posted: August 30, 2017 at 9:34 am, Last Updated: October 10, 2017 at 10:43 am

I met with Laura Bushong of Volgenau to discuss the possiblity of tracking visits to their website from the printed 2017 Annual Report (and the associated online PDF that gets posted on their website). We developed a plan to use ‘vanity’/redirect links in the Annual Report, which would be set-up by ITS to redirect to […]

Volgenau Analytics Consultation

Posted: August 15, 2017 at 9:42 am, Last Updated: October 10, 2017 at 10:43 am

I met with Martha Bushong and Stephen Nash of the Volgenau School to discuss the possibility of improving their websites’ analytics implementations. Many of their websites do not have analytics at all, and most of those that do are not included in the Mason Google Analytics Roll-Up. In our discussion, I was able to convince […]