Tag: GTM implementation

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Implementation Updates Public

GTM Update / Problems with Video Tracking Tag

Google Tag Manager appears to have undergone an update in the past couple of days. The Accounts screen appears to be a bit visually different. […]

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Implementation Updates Public

RFI Form Submission Tracking on business.gmu.edu

At the request of the School of Business, I have implemented custom GA event tracking of RFI form submissions on business.gmu.edu. When a user on […]

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Implementation Updates Public

GTM Implemented on esp.gmu.edu

I have worked with COS to implement Google Tag Manager on esp.gmu.edu. Previously they were using regular Google Analytics via a WordPress plugin. I have […]

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Implementation Updates Public

Consultation with School of Business

I met with a representative from the School of Business to review their Google Tag Manager implementation, among other things. I discussed with her: why […]

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Implementation Updates Public

Updates to School of Business GTM container

Wiley completed their first batch of additions to the business.gmu.edu GTM container, adding a lot of tracking elements. As I requested, they properly organized and […]

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Implementation Updates Public

New GTM account/containers set up for COS

I have set up a GTM account for “Mason College of Science”. Within this account, I have created and configured containers for biology.gmu.edu and esp.gmu.edu. […]

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Implementation Updates Public

Custom tracking changes on cvpa.gmu.edu website

I have modified the GTM container for the cvpa.gmu.edu website to implement additional tracking to the university roll-up and the unit roll-up. We had previously […]

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Implementation Updates Public

Custom tracking changes on Mason core website

I have modified the GTM container for the core website to implement additional tracking to the university roll-up. We had previously implemented custom tracking of […]

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Implementation Updates Public

Custom tracking changes on cvpa.gmu.edu website

I have modified the GTM container for the cvpa.gmu.edu website to implement additional tracking. Specifically, I have implemented custom tracking of clicks on the homepage […]

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Implementation Updates Public

cvpa.gmu.edu Analytics Updates

cvpa.gmu.edu GTM configuration has been updated to use version 3.3 of the Mason Standard GTM container. cvpa.gmu.edu GTM configuration has been updated to track clicks […]