Posts Tagged ‘Google Tag Manager’

GTM Update / Problems with Video Tracking Tag

Posted: January 24, 2019 at 4:34 pm

Google Tag Manager appears to have undergone an update in the past couple of days. The Accounts screen appears to be a bit visually different. But more importantly, we are now getting an error when trying to instantiate new instances of the Mason Standard GTM container: It appears that GTM no longer will allow use […]

Consultation with School of Business

Posted: January 16, 2019 at 12:36 pm

I met with a representative from the School of Business to review their Google Tag Manager implementation, among other things. I discussed with her: why we use Google Tag Manager, why we use the Mason Standard GTM container, how we manage custom website-specific tracking within the context of the Mason Standard GTM container, how we […]

Using GTM to Add Website Functionality: Anchors in Expandable Areas

Posted: February 28, 2018 at 10:41 am, Last Updated: October 30, 2018 at 4:15 pm

GTM Runs Javascript at Runtime Google Tag Manager is not just a way to implement marketing tags on your website. Google Tag Manager is actually a layer of software which runs on top of your website in the web browser, which provides you the ability, through its interface, to add additional JavaScript to run on […]

Version 3.3 of the Standard Mason GTM Template Container Released

Posted: February 26, 2018 at 3:09 pm

Version 3.3. of the Mason Standard GTM Container has been released. Changes: The auto-link domains list variable is now shared between both roll-up properties. Adds a “Window Loaded” trigger. This can be useful for certain things (for example, adding custom jQuery via a Custom HTML tag). Modifies the “IsLocalWebsite” variable to make it less restrictive. […]

Implemented CVPA Ticket Purchase Tracking in Analytics

Posted: February 14, 2018 at 12:03 pm

I worked with CVPA to implement tracking of ticket purchases for events at the Center for the Arts and the Hylton Center. To purchase tickets, users usually go from either the website or the website, through either of the new CVPA calendar websites ( or, and then on to to complete […]

Working With Third-Party Marketing/Analytics Vendors

Posted: January 30, 2018 at 3:55 pm, Last Updated: January 30, 2018 at 4:01 pm

Background Mason departments may sometimes work with third-party marketing vendors who, in many cases, will need or want either: access to view the department’s analytics data and configuration (in Google Analytics), or the ability to modify the analytics configuration to add their own tracking functions (typically via Google Tag Manager). In my experience, they will […]

GTM Example: Tracking Clicks on Links Within the Core Website’s Audience Menu

Posted: January 26, 2018 at 12:42 pm, Last Updated: January 26, 2018 at 4:23 pm

Background In order to determine how much use the “Audience Menu” on the homepage of the Mason core website receives, we wanted to specifically track clicks on links within the audience menu ‘flyout’ boxes. Unfortunately, most of the links contained within the audience menu are also available elsewhere on the homepage. This means that, without […]

Google Tag Manager Examples

Posted: January 24, 2018 at 2:36 pm, Last Updated: October 30, 2018 at 4:15 pm

What is Google Tag Manager (GTM) Google Tag Manager may seem complicated, but it is really just a way to add arbitrary Javascript to your website at runtime. Examples Example 08: flexible event tracking using the event catch-all tag method Example 09: tracking embedded YouTube video interactions

Third-party access to School of Business GTM container

Posted: December 15, 2017 at 1:20 pm

At the request of Katherine Johnson of School of Business, I have provided “edit” (but not “publish”) access to their GTM container for a third-party digital marketing vendor: Up & Up. They will be able to make changes to the GTM container but not publish them. When they are ready to implement changes, they can […]

Version 3.2 of the Standard Mason GTM Template Container Released

Posted: December 12, 2017 at 1:30 pm, Last Updated: January 31, 2018 at 2:04 pm

Version 3.2 of the Standard Mason GTM container has been released. You can find the new version on the Mason GTM Container page. The new version includes tracking of user interaction with expandable content areas and adds additional folders to improve organization. Changes in this Version Expandable Content Areas Many websites use expandable content areas […]