Categories
Implementation Updates Public

GTM Update / Problems with Video Tracking Tag

Google Tag Manager appears to have undergone an update in the past couple of days. The Accounts screen appears to be a bit visually different. […]

Categories
Implementation Updates Public

Consultation with School of Business

I met with a representative from the School of Business to review their Google Tag Manager implementation, among other things. I discussed with her: why […]

Categories
Explainer

Using GTM to Add Website Functionality: Anchors in Expandable Areas

GTM Runs Javascript at Runtime Google Tag Manager is not just a way to implement marketing tags on your website. Google Tag Manager is actually […]

Categories
Implementation Updates Public

Version 3.3 of the Standard Mason GTM Template Container Released

Version 3.3. of the Mason Standard GTM Container has been released. Changes: The auto-link domains list variable is now shared between both roll-up properties. Adds […]

Categories
Implementation Updates Public

Implemented CVPA Ticket Purchase Tracking in Analytics

I worked with CVPA to implement tracking of ticket purchases for events at the Center for the Arts and the Hylton Center. To purchase tickets, […]

Categories
Explainer Public

Working With Third-Party Marketing/Analytics Vendors

Background Mason departments may sometimes work with third-party marketing vendors who, in many cases, will need or want either: access to view the department’s analytics […]

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How-To Public

GTM Example: Tracking Clicks on Links Within the Core Website’s Audience Menu

Background In order to determine how much use the “Audience Menu” on the homepage of the Mason core website receives, we wanted to specifically track […]

Categories
Explainer Public

Google Tag Manager Examples

What is Google Tag Manager (GTM) Google Tag Manager may seem complicated, but it is really just a way to add arbitrary Javascript to your […]

Categories
Private

Third-party access to School of Business GTM container

At the request of Katherine Johnson of School of Business, I have provided “edit” (but not “publish”) access to their GTM container for a third-party […]

Categories
Implementation Updates Public

Version 3.2 of the Standard Mason GTM Template Container Released

Version 3.2 of the Standard Mason GTM container has been released. You can find the new version on the Mason GTM Container page. The new […]