Mason Web Analytics

Tag: Google Tag Manager

GTM Update / Problems with Video Tracking Tag

Google Tag Manager appears to have undergone an update in the past couple of days. The Accounts screen appears to be a bit visually different. […]

Using GTM to Add Website Functionality: Anchors in Expandable Areas

GTM Runs Javascript at Runtime Google Tag Manager is not just a way to implement marketing tags on your website. Google Tag Manager is actually […]

Version 3.3 of the Standard Mason GTM Template Container Released

Version 3.3. of the Mason Standard GTM Container has been released. Changes: The auto-link domains list variable is now shared between both roll-up properties. Adds […]

Working With Third-Party Marketing/Analytics Vendors

Background Mason departments may sometimes work with third-party marketing vendors who, in many cases, will need or want either: access to view the department’s analytics […]

GTM Example: Tracking Clicks on Links Within the Core Website’s Audience Menu

Background In order to determine how much use the “Audience Menu” on the homepage of the Mason core website receives, we wanted to specifically track […]

Google Tag Manager Examples

What is Google Tag Manager (GTM) Google Tag Manager may seem complicated, but it is really just a way to add arbitrary Javascript to your […]

Version 3.2 of the Standard Mason GTM Template Container Released

Version 3.2 of the Standard Mason GTM container has been released. You can find the new version on the Mason GTM Container page. The new […]

Version 3.1 of the Standard Mason GTM Template Container Released

Version 3.1 of the Standard Mason GTM container has been released. You can find the new version on the Mason GTM Templates page. The new […]

Version 3 of the Standard Mason GTM Template Container Released

Version 3 of the Mason GTM container template has been released. You can find the new version on the Mason GTM Templates page. The new […]

GTM: How to Determine if a Clicked Link is an Internal or Outbound Link

When setting-up trigger firing criteria: Option 1: is the given domain name in the click URL? Click URL -> contains -> masonanalytics.gmu.edu Option 2: is […]