Mason Web Analytics

Tag: Google Tag Manager

How To: Implement GTM in Drupal

GTM Drupal Module How to configure the module to only track non-logged-in users.

How To: Implement Google Tag Manager in WordPress

Introduction There are many ways to implement Google Tag Manager in WordPress: you could use one of the many WordPress plugins that handle GTM integration […]

Options for Enabling Triggers in Google Tag Manager

How to enable triggers on all pages Page URL -> matches RegEx -> .* How to limit enabling triggers to only a specific website Option […]

Tracking Outbound Links in Google Tag Manager using Google Analytics Events

Step 1: Enable Required Built-In Variables Enable the built-in variables “Click URL” and “Click Text” (if not already enabled). GTM will need access to these […]

Mason Google Tag Manager Container Template

We now offer a customized Google Tag Manager Template Container for Mason websites to use. This GTM container tracks page views (of course), as well […]

Web Analytics Introduction Workshop Presentation

The Digital Communications team within the office of Communications and Marketing offers a series of workshops to the university community on various web-development topics. Web […]