Mason Web Analytics

Category: Implementation Updates

GTM Update / Problems with Video Tracking Tag

Google Tag Manager appears to have undergone an update in the past couple of days. The Accounts screen appears to be a bit visually different. […]

New Analytics Views Added to Mason Rollup Property

I have added a number of new views to the Mason university rollup property: campaign traffic only, traffic from .EDUs, traffic from .GOVs, traffic from […]

Analytics Goals Added for volgenau.gmu.edu

We have added several conversion goals to the volgenau.gmu.edu production view. Specifically, we added goals to track the following user activities: Clicks to an event […]

Analytics Update – March 2018

Version 3.3 of the Standard Mason GTM Template Container Released

Version 3.3. of the Mason Standard GTM Container has been released. Changes: The auto-link domains list variable is now shared between both roll-up properties. Adds […]

Analytics Update – February 2018

Expandable Content Tracking Added to Mason Standard GTM Container

I have added expandable content area tracking to the functionality provided in the Mason Standard GTM container. If your site uses expandable content areas, you […]

Analytics Update – January 2018

Version 3.2 of the Standard Mason GTM Template Container Released

Version 3.2 of the Standard Mason GTM container has been released. You can find the new version on the Mason GTM Container page. The new […]

New Conversion Goals on Mason Core Website (www2.gmu.edu)

We have set two new conversion goals on the Google Analytics view for the Mason core website (www2.gmu.edu): Undergraduate application click-throughs Graduate application click-throughs In […]