Posts Tagged ‘GA Users Group 2018-01’

Expandable Content Tracking Added to Mason Standard GTM Container

Posted: January 31, 2018 at 10:30 am, Last Updated: January 31, 2018 at 10:37 am

I have added expandable content area tracking to the functionality provided in the Mason Standard GTM container. If your site uses expandable content areas, you can use this functionality to determine how often people are actually clicking to expand those containers. Why Track This? This is helpful for two reasons: For less-critical content on a […]

Working With Third-Party Marketing/Analytics Vendors

Posted: January 30, 2018 at 3:55 pm, Last Updated: January 30, 2018 at 4:01 pm

Background Mason departments may sometimes work with third-party marketing vendors who, in many cases, will need or want either: access to view the department’s analytics data and configuration (in Google Analytics), or the ability to modify the analytics configuration to add their own tracking functions (typically via Google Tag Manager). In my experience, they will […]

Google Analytics/Microsoft Excel: Top Pages Comparison Reporting Tool

Posted: January 30, 2018 at 3:31 pm, Last Updated: January 30, 2018 at 4:02 pm

The Microsoft Excel Top Pages Comparison Reporting Tool uses the Analytics Edge Microsoft Excel plugin to automate the process of pulling-in data from GA and running a comparison analysis. This tool pulls the top pages for two date ranges, and then runs a comparison of how the top pages have changed between those two ranges. […]

Top Pages in 2017

Posted: January 30, 2018 at 9:53 am, Last Updated: January 30, 2018 at 10:51 am

The tables below show the top 20 pages across the Mason Google Analytics Roll-Up for each month of 2017. Note that I have excluded the Mason homepage from this analysis, as it is always the top viewed page by a large margin. Page in green have moved up in the rankings from the previous month, […]

Core Website: Use of Audience Menu

Posted: January 26, 2018 at 1:03 pm, Last Updated: January 31, 2018 at 11:55 am

Background The core website includes an “Audience Menu”, which contains lists of relevant links organized by the intended audience. On January 18th, in an effort to determine how much this menu was used, we implemented specific event tracking for clicks on links within this menu. Click here for technical details on how this tracking was […]

GTM Example: Tracking Clicks on Links Within the Core Website’s Audience Menu

Posted: January 26, 2018 at 12:42 pm, Last Updated: January 26, 2018 at 4:23 pm

Background In order to determine how much use the “Audience Menu” on the homepage of the Mason core website receives, we wanted to specifically track clicks on links within the audience menu ‘flyout’ boxes. Unfortunately, most of the links contained within the audience menu are also available elsewhere on the homepage. This means that, without […]

Analytics Update – January 2018

Posted: December 12, 2017 at 1:37 pm, Last Updated: January 31, 2018 at 1:59 pm

Version 3.2 of the Standard Mason GTM Template Container Released

Posted: December 12, 2017 at 1:30 pm, Last Updated: January 31, 2018 at 2:04 pm

Version 3.2 of the Standard Mason GTM container has been released. You can find the new version on the Mason GTM Container page. The new version includes tracking of user interaction with expandable content areas and adds additional folders to improve organization. Changes in this Version Expandable Content Areas Many websites use expandable content areas […]