Mason Web Analytics

GTM Update / Problems with Video Tracking Tag

Google Tag Manager appears to have undergone an update in the past couple of days. The Accounts screen appears to be a bit visually different. […]

transportation.gmu.edu 90-day Analytics Review

Google Analytics Information Account: Mason Facilities Property: transportation.gmu.edu View: [PROD] transportation.gmu.edu – default 1.0 (2018-09-12) Date range: Sep 1, 2018 – Jan 8, 2019 History […]

Mason Core Internal Site Search Analysis – Week of 2018-12-10

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

New Analytics Views Added to Mason Rollup Property

I have added a number of new views to the Mason university rollup property: campaign traffic only, traffic from .EDUs, traffic from .GOVs, traffic from […]

Mason Core Internal Site Search Analysis – Week of 2018-12-03

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Mason Core Internal Site Search Analysis – Week of 2018-11-26

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Mason Core Internal Site Search Analysis – Week of 2018-11-19

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Amazon HQ2 Campaign-Tagging

General Campaign Info We will use the following vanity domain for links related to this campaign: amazon.gmu.edu We will reserve the other vanity domain (hq2.gmu.edu) […]

Mason Core Internal Site Search Analysis – Week of 2018-11-12

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Mason Core Internal Site Search Analysis – Week of 2018-11-05

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]