Google Tag Manager appears to have undergone an update in the past couple of days. The Accounts screen appears to be a bit visually different. […]
Author: Jan Macario
At the request of the School of Business, I have implemented custom GA event tracking of RFI form submissions on business.gmu.edu. When a user on […]
I have worked with COS to implement Google Tag Manager on esp.gmu.edu. Previously they were using regular Google Analytics via a WordPress plugin. I have […]
I met with a representative from the School of Business to review their Google Tag Manager implementation, among other things. I discussed with her: why […]
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Consultation with University Events
I met with University Events today to discuss campaign-tagging for graduation communications. We discussed: why use campaign tagging, campaign tagging strategy, campaign tagging mechanics, and […]
What is Internal Site Search Internal site search refers to searches that are done by users on your website. Background on Core Website Internal Site […]
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Consultation with S-CAR
I met with S-CAR today to review with them how they could identify 404 pages that users are attempting to access on their website. Using […]
Wiley completed their first batch of additions to the business.gmu.edu GTM container, adding a lot of tracking elements. As I requested, they properly organized and […]
I have set up a GTM account for “Mason College of Science”. Within this account, I have created and configured containers for biology.gmu.edu and esp.gmu.edu. […]
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Consultation with COS
I met with representatives from COS today to discuss: how to implement analytics on sites which have not yet implemented analytics, how to better organize […]