Author: Jan Macario

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Implementation Updates Public

GTM Update / Problems with Video Tracking Tag

Google Tag Manager appears to have undergone an update in the past couple of days. The Accounts screen appears to be a bit visually different. […]

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Implementation Updates Public

RFI Form Submission Tracking on business.gmu.edu

At the request of the School of Business, I have implemented custom GA event tracking of RFI form submissions on business.gmu.edu. When a user on […]

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Implementation Updates Public

GTM Implemented on esp.gmu.edu

I have worked with COS to implement Google Tag Manager on esp.gmu.edu. Previously they were using regular Google Analytics via a WordPress plugin. I have […]

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Implementation Updates Public

Consultation with School of Business

I met with a representative from the School of Business to review their Google Tag Manager implementation, among other things. I discussed with her: why […]

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Public

Consultation with University Events

I met with University Events today to discuss campaign-tagging for graduation communications. We discussed: why use campaign tagging, campaign tagging strategy, campaign tagging mechanics, and […]

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Implementation Updates Public

Google Analytics Data Issue: Internal Site Search Terms Missing

What is Internal Site Search Internal site search refers to searches that are done by users on your website. Background on Core Website Internal Site […]

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Public

Consultation with S-CAR

I met with S-CAR today to review with them how they could identify 404 pages that users are attempting to access on their website. Using […]

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Implementation Updates Public

Updates to School of Business GTM container

Wiley completed their first batch of additions to the business.gmu.edu GTM container, adding a lot of tracking elements. As I requested, they properly organized and […]

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Implementation Updates Public

New GTM account/containers set up for COS

I have set up a GTM account for “Mason College of Science”. Within this account, I have created and configured containers for biology.gmu.edu and esp.gmu.edu. […]

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Public

Consultation with COS

I met with representatives from COS today to discuss: how to implement analytics on sites which have not yet implemented analytics, how to better organize […]