Mason Web Analytics

Mason Core Internal Site Search Analysis – Week of 2018-10-29

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Mason Core Website Weekly Reports Review

Core Website Internal Site Search Trends Mason Core Internal Site Search Analysis – Week of 2018-10-01 Mason Core Internal Site Search Analysis – Week of […]

Tracking Links from Reddit to Your Website

What are people saying about you on Reddit? By referrer: Account: Mason Facilities Property: transportation.gmu.edu View: [PROD] transportation.gmu.edu – default 1.0 (2018-09-12) Date Range: Sep […]

CVPA Campaign-Tagging and Conversion Tracking Overview

CVPA has been campaign-tagging their email communications. CVPA sells tickets online through tickets.com. We worked with tickets.com to: get our Google Analytics tracking code working […]

chhs.gmu.edu New Site Launch Analysis

Background The old chhs.gmu.edu website used to have separate sections for all CHHS programs. The new chhs.gmu.edu website relates just for the college, and separate […]

Should You Label Individual, Specific Communications in Your Campaign-Tagging Schema?

Background Many users feel that they should individually label each campaign-tagged link in their marketing communications to specify the specific email/post in which a link […]

A Simple Rubric for Using Campaign Tagging Parameters

Definition: Rubric Rubric: a statement of purpose or function Summary Campaign-Tagging data should include: What is it? Who sent it? What is it about? Background […]

construction.gmu.edu Marquee Slide Analysis

Background A slide about new construction.gmu.edu website was displayed on the Braddock road marquee sign from Oct 1, 2018 – Oct 14, 2018. The slide […]

Mason Core Internal Site Search Analysis – Week of 2018-10-22

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Mason Core Internal Site Search Analysis – Week of 2018-10-15

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]