Author: Jan Macario

Categories
Public Reporting

Mason Core Internal Site Search Analysis – Week of 2018-10-08

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Categories
Public Reporting

Mason Core Internal Site Search Analysis – Week of 2018-10-01

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Categories
Public Reporting

Mason Core Internal Site Search Analysis – Week of 2018-09-24

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Categories
Public

GA Filter to Remove Data Artifact from Expandable Content Area Event Label

In which: we implement a Google Analytics filter to clean-up a class of data artifacts in the Event Label field for our expandable content area […]

Categories
Implementation Updates Public

Analytics Goals Added for volgenau.gmu.edu

We have added several conversion goals to the volgenau.gmu.edu production view. Specifically, we added goals to track the following user activities: Clicks to an event […]

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Public Uncategorized

MLB All-Star Program Advertisement

OCM has placed a print ad in the MLB All-Star program, which goes on sale on 7/16/2018. The ad lists the domain name: mlb.gmu.edu This […]

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Public

CyberX Campaign-Tagging

WTOP – Radio Spots These radio spots include a mention of the vanity URL datasecurity.gmu.edu. This vanity URL is now redirecting people appropriately to: https://www2.gmu.edu/data-security?utm_medium=radio&utm_source=wtop&utm_campaign=cyberx […]

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Public

Goal Examples: hap.gmu.edu

CHHS recently worked to set-up conversion goals on hap.gmu.edu capturing clicks to their various online applications: Apply: www2.gmu.edu/admissions-aid/apply-now Apply: HAMPCAS Apply: Online Informatics Apply: Online […]

Categories
Explainer Public

The Importance of Goals in Google Analytics

What Are Goals in Google Analytics? Goals are how you tell Google Analytics what makes a website visit count as a “success”. Without goals, all […]

Categories
Public

When to Use the Campaign Content Field: HR Email Example

Background The campaign-tagging “content” field is probably the most misunderstood campaign-tagging field available. When using campaign-tagging for online advertising – the canonical example – it […]