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MLB All-Star Program Advertisement

OCM has placed a print ad in the MLB All-Star program, which goes on sale on 7/16/2018.

The ad lists the domain name: mlb.gmu.edu

This domain is intended to redirect to: https://www2.gmu.edu/about-mason/mason-milestones

The campaign-tagging parameters will use the following values:
Medium: print
Source: mlb+all+star+program
Campaign: mlb

Therefore, the campaign-tagged redirect URL will be: https://www2.gmu.edu/about-mason/mason-milestones?utm_medium=print&utm_source=mlb+all+star+program&utm_campaign=mlb

This has been annotated in the core website analytics.

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