OCM has placed a print ad in the MLB All-Star program, which goes on sale on 7/16/2018.
The ad lists the domain name: mlb.gmu.edu
This domain is intended to redirect to: https://www2.gmu.edu/about-mason/mason-milestones
The campaign-tagging parameters will use the following values:
Medium: print
Source: mlb+all+star+program
Campaign: mlb
Therefore, the campaign-tagged redirect URL will be: https://www2.gmu.edu/about-mason/mason-milestones?utm_medium=print&utm_source=mlb+all+star+program&utm_campaign=mlb
This has been annotated in the core website analytics.