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CyberX Campaign-Tagging

WTOP – Radio Spots
These radio spots include a mention of the vanity URL datasecurity.gmu.edu.
This vanity URL is now redirecting people appropriately to: https://www2.gmu.edu/data-security?utm_medium=radio&utm_source=wtop&utm_campaign=cyberx
We cannot use this vanity URL for any other purpose otherwise the traffic will be incorrectly attributed to the WTOP radio spot.
Once the radio ads are done running, we should work with ITS to remove the campaign parameters in the redirect.

wtop.com display advertising:
We will be running display ads on wtop.com.
These ads should link to: https://www2.gmu.edu/data-security?utm_medium=display&utm_source=wtop&utm_campaign=cyberx
The landing page will include one or more ‘view-through’ tracking pixels tied to these ads.

Social media posts:
We will be posting links to the CyberX landing page on Facebook and LinkedIn. The appropriate links are as follows:
Facebook: https://www2.gmu.edu/data-security?utm_medium=social&utm_source=facebook&utm_campaign=cyberx
LinkedIn: https://www2.gmu.edu/data-security?utm_medium=social&utm_source=linkedin&utm_campaign=cyberx
Twitter: https://www2.gmu.edu/data-security?utm_medium=social&utm_source=twitter&utm_campaign=cyberx

Washington Post:
https://www2.gmu.edu/data-security?utm_medium=display&utm_source=washington+post&utm_campaign=cyberx

Washington Business Journal display advertising:
We will be running display ads on the Washington Business Journal website.
These ads should link to: https://www2.gmu.edu/data-security?utm_medium=display&utm_source=washington+business+journal&utm_campaign=cyberx

Virginian-Pilot display advertising:
We will be running display ads on the Virginian Pilot website.
These ads should link to: https://www2.gmu.edu/data-security?utm_medium=display&utm_source=virginian+pilot&utm_campaign=cyberx

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