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construction.gmu.edu Marquee Slide Analysis

Background

A slide about new construction.gmu.edu website was displayed on the Braddock road marquee sign from Oct 1, 2018 – Oct 14, 2018. The slide provided the construction.gmu.edu URL. The start and end dates were annotated in the production view of the construction.gmu.edu property.

Context

The new Construction.gmu.edu website was launched on Aug 21, 2018. This resulted in a spike in visits to the website from both on-campus and off-campus users, occurring primarily on Aug 30, 2018.

Question

Did we see an increase in traffic as a result?

Overview

Account: Mason Facilities
Property: construction.gmu.edu
View: [PROD] construction.gmu.edu – default 1.0 (2018-08-21)
Report: Audience-> Overview
Date Range: Aug 15, 2018 – Oct 30, 2018

No obvious increases.

Test 1: Direct Traffic?

Hypothesis: Since the website URL is prominently displayed, more users will have visited the website directly, by directly typing the URL into the address bar of their browser.

Account: Mason Facilities
Property: construction.gmu.edu
View: [PROD] construction.gmu.edu – default 1.0 (2018-08-21)
Report: Acquisition -> All Traffic -> Channels
Date Range: Aug 15, 2018 – Oct 30, 2018
Segment: “On-Campus” and “Off-Campus”
Report Segment: Direct
Scale: Weekly

Minor potential increase in direct traffic originating from off-campus. Not huge.

Test 2: Organic search Traffic?

Hypothesis: Since the website is referenced on the slide, more users will have visited the website indirectly, by searching for the website in a search engine.

Account: Mason Facilities
Property: construction.gmu.edu
View: [PROD] construction.gmu.edu – default 1.0 (2018-08-21)
Report: Acquisition -> All Traffic -> Channels
Date Range: Aug 15, 2018 – Oct 30, 2018
Segment: “On-Campus” and “Off-Campus”
Report Segment: Organic Search
Scale: Weekly

Minor potential increase in organic search traffic originating from off-campus. Not huge.

Outcome

There was some increase in traffic. Not particularly large or definitive.

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