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Implementation Updates Public

Google Analytics Data Issue: Internal Site Search Terms Missing

What is Internal Site Search Internal site search refers to searches that are done by users on your website. Background on Core Website Internal Site […]

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Public

LinkedIn Website Demographics / Google Analytics Comparison

We have implemented the LinkedIn Insight tag on the core website. What is the LinkedIn Insight Tag This is a tag from LinkedIn that purports […]

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Public

The Risk of Data Sampling: ClickDimensions Example

Background When pulling data from Google Analytics, you may run into data sampling. In many cases, data sampling is not an issue. However in some […]

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Implementation Updates Public

Version 3.3 of the Standard Mason GTM Template Container Released

Version 3.3. of the Mason Standard GTM Container has been released. Changes: The auto-link domains list variable is now shared between both roll-up properties. Adds […]

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Public

Custom Segments to Identify Individual Mason Campuses

Note: you can download these – and other Mason-related – custom segments from the Mason-Related Custom Segments page. We have talked before about how to […]

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Implementation Updates Public

Implemented CVPA Ticket Purchase Tracking in Analytics

I worked with CVPA to implement tracking of ticket purchases for events at the Center for the Arts and the Hylton Center. To purchase tickets, […]

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Explainer Public

Researching Bad Links to the Core Website from Other Mason Websites

It is useful to be able to identify which URLs people are using on your website which result in “page not found” errors. Often, these […]

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Implementation Updates Public

Expandable Content Tracking Added to Mason Standard GTM Container

I have added expandable content area tracking to the functionality provided in the Mason Standard GTM container. If your site uses expandable content areas, you […]

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Explainer Public

Working With Third-Party Marketing/Analytics Vendors

Background Mason departments may sometimes work with third-party marketing vendors who, in many cases, will need or want either: access to view the department’s analytics […]

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Public

Google Analytics/Microsoft Excel: Top Pages Comparison Reporting Tool

The Microsoft Excel Top Pages Comparison Reporting Tool uses the Analytics Edge Microsoft Excel plugin to automate the process of pulling-in data from GA and […]