Posts Tagged ‘Google Analytics’

Google Analytics Data Issue: Internal Site Search Terms Missing

Posted: January 15, 2019 at 1:25 pm, Last Updated: January 23, 2019 at 4:02 pm

What is Internal Site Search Internal site search refers to searches that are done by users on your website. Background on Core Website Internal Site Search Integration with Google Analytics While you can integrate internal site search data with your website’s Google Analytics data, the way Google Analytics handles internal site search queries by default […]

LinkedIn Website Demographics / Google Analytics Comparison

Posted: March 26, 2018 at 4:37 pm, Last Updated: March 27, 2018 at 2:36 pm

We have implemented the LinkedIn Insight tag on the core website. What is the LinkedIn Insight Tag This is a tag from LinkedIn that purports to provide us demographic data about our website visitors including professional information such as job title, industry, etc. Questions Where does this data come from? No idea. I have found […]

The Risk of Data Sampling: ClickDimensions Example

Posted: February 28, 2018 at 12:40 pm, Last Updated: October 30, 2018 at 4:15 pm

Background When pulling data from Google Analytics, you may run into data sampling. In many cases, data sampling is not an issue. However in some cases – especially when looking for a ‘needle-in-a-haystack’ – data sampling can have a large effect and can provide very misleading data. In these cases, you can often use smaller […]

Version 3.3 of the Standard Mason GTM Template Container Released

Posted: February 26, 2018 at 3:09 pm

Version 3.3. of the Mason Standard GTM Container has been released. Changes: The auto-link domains list variable is now shared between both roll-up properties. Adds a “Window Loaded” trigger. This can be useful for certain things (for example, adding custom jQuery via a Custom HTML tag). Modifies the “IsLocalWebsite” variable to make it less restrictive. […]

Custom Segments to Identify Individual Mason Campuses

Posted: February 21, 2018 at 3:06 pm

Note: you can download these – and other Mason-related – custom segments from the Mason-Related Custom Segments page. We have talked before about how to use a custom segment in Google Analytics to identify ‘on-campus” traffic. You can also use Google Analytics to segment for traffic from an individual campus. Review: Identifying “On-Campus” Users George […]

Implemented CVPA Ticket Purchase Tracking in Analytics

Posted: February 14, 2018 at 12:03 pm

I worked with CVPA to implement tracking of ticket purchases for events at the Center for the Arts and the Hylton Center. To purchase tickets, users usually go from either the website or the website, through either of the new CVPA calendar websites ( or, and then on to to complete […]

Researching Bad Links to the Core Website from Other Mason Websites

Posted: February 1, 2018 at 1:42 pm, Last Updated: March 27, 2018 at 4:13 pm

It is useful to be able to identify which URLs people are using on your website which result in “page not found” errors. Often, these are the result of out-of-date links. We can’t always fix old links from other websites, but in cases where the out-of-date link is coming from another Mason website, we can […]

Expandable Content Tracking Added to Mason Standard GTM Container

Posted: January 31, 2018 at 10:30 am, Last Updated: January 31, 2018 at 10:37 am

I have added expandable content area tracking to the functionality provided in the Mason Standard GTM container. If your site uses expandable content areas, you can use this functionality to determine how often people are actually clicking to expand those containers. Why Track This? This is helpful for two reasons: For less-critical content on a […]

Working With Third-Party Marketing/Analytics Vendors

Posted: January 30, 2018 at 3:55 pm, Last Updated: January 30, 2018 at 4:01 pm

Background Mason departments may sometimes work with third-party marketing vendors who, in many cases, will need or want either: access to view the department’s analytics data and configuration (in Google Analytics), or the ability to modify the analytics configuration to add their own tracking functions (typically via Google Tag Manager). In my experience, they will […]

Google Analytics/Microsoft Excel: Top Pages Comparison Reporting Tool

Posted: January 30, 2018 at 3:31 pm, Last Updated: January 30, 2018 at 4:02 pm

The Microsoft Excel Top Pages Comparison Reporting Tool uses the Analytics Edge Microsoft Excel plugin to automate the process of pulling-in data from GA and running a comparison analysis. This tool pulls the top pages for two date ranges, and then runs a comparison of how the top pages have changed between those two ranges. […]