Need to generate some campaign-tagged URLs for use in radio advertising? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]
Need to generate some campaign-tagged URLs for use in television advertising? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]
We implemented Google Tag Manager on cfa.gmu.edu, and imported the standard Mason GTM container, version 3.1. This implementation change was annotated in the individual site […]
We implemented Google Tag Manager on hyltoncenter.org, and imported the standard Mason GTM container, version 3.1. This implementation change was annotated in the individual site […]
We implemented Google Tag Manager on theater.gmu.edu, and imported the standard Mason GTM container, version 3.1. This implementation change was annotated in the individual site […]
Background Mason has developed a video advertisement – Make Great Happen – which will play on NBC sports affiliate television networks during the Atlantic-10 conference. […]
We currently have set two conversion goals on the analytics view for the Mason core website (www2.gmu.edu): Undergraduate application click-throughs Graduate application click-throughs Why? Although […]
We have set two new conversion goals on the Google Analytics view for the Mason core website (www2.gmu.edu): Undergraduate application click-throughs Graduate application click-throughs In […]
The Google Analytics framework is organized into three hierarchical levels: Accounts, Properties, and Views. There is often confusion about what these different levels of organization […]
Proper configuration of the referral exclusion list is very important, because the referral exclusion list has a huge effect on how visits to you website […]
Mason Digital Analytics