Tag: Google Analytics

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Explainer Public

Campaign Tagging: Television Advertising

Need to generate some campaign-tagged URLs for use in television advertising? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]

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Public

Tracking of A-10 Video Spot on NBC Sports Networks

Background Mason has developed a video advertisement – Make Great Happen – which will play on NBC sports affiliate television networks during the Atlantic-10 conference. […]

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Explainer Public

Goals and Goal Values: Case Study on www2.gmu.edu

We currently have set two conversion goals on the analytics view for the Mason core website (www2.gmu.edu): Undergraduate application click-throughs Graduate application click-throughs Why? Although […]

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Implementation Updates Public

New Conversion Goals on Mason Core Website (www2.gmu.edu)

We have set two new conversion goals on the Google Analytics view for the Mason core website (www2.gmu.edu): Undergraduate application click-throughs Graduate application click-throughs In […]

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Explainer Highlight Public

Google Analytics Organization and Naming Recommendations

The Google Analytics framework is organized into three hierarchical levels: Accounts, Properties, and Views. There is often confusion about what these different levels of organization […]

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Explainer Public

A Case Study on the Importance of the Referral Exclusion List

Proper configuration of the referral exclusion list is very important, because the referral exclusion list has a huge effect on how visits to you website […]

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Public Reporting

News Item Search Analysis: Byline Search

Background The Mason core website – and other Mason Drupal websites – provide Mason-related news items, which are searchable. The news item search on the […]

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Explainer Public

Volgenau Printed Annual Report Tracking

Background Each year, the Volgenau School produces an Annual Report about what the school is doing. The report is printed and mailed to a number […]

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Public

Pro-Trump Russian Google Analytics Spam

Unusual Spike in Russian Language Traffic Account: Mason Office of Communications and Marketing 01 Property: www2.gmu.edu View: [PROD] www2.gmu.edu – default 1.0 (2007-10-12) Report: Audience […]

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Explainer Highlight Public

Annotations Recommendations (Google Analytics)

What are Annotations in Google Analytics Annotations are small notes associated with specific dates that you can add to Google Analytics. Annotation you create will […]