Need to generate some campaign-tagged URLs for use in television advertising? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]
Background Mason has developed a video advertisement – Make Great Happen – which will play on NBC sports affiliate television networks during the Atlantic-10 conference. […]
We currently have set two conversion goals on the analytics view for the Mason core website (www2.gmu.edu): Undergraduate application click-throughs Graduate application click-throughs Why? Although […]
We have set two new conversion goals on the Google Analytics view for the Mason core website (www2.gmu.edu): Undergraduate application click-throughs Graduate application click-throughs In […]
The Google Analytics framework is organized into three hierarchical levels: Accounts, Properties, and Views. There is often confusion about what these different levels of organization […]
Proper configuration of the referral exclusion list is very important, because the referral exclusion list has a huge effect on how visits to you website […]
Background The Mason core website – and other Mason Drupal websites – provide Mason-related news items, which are searchable. The news item search on the […]
What are Annotations in Google Analytics Annotations are small notes associated with specific dates that you can add to Google Analytics. Annotation you create will […]
