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Implementation Updates Public

Version 3.2 of the Standard Mason GTM Template Container Released

Version 3.2 of the Standard Mason GTM container has been released. You can find the new version on the Mason GTM Container page. The new […]

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Explainer Public

Campaign-Tagging: Radio

Need to generate some campaign-tagged URLs for use in radio advertising? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]

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Explainer Public

Campaign Tagging: Television Advertising

Need to generate some campaign-tagged URLs for use in television advertising? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]

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Implementation Updates Public

Analytics implementation changes on cfa.gmu.edu

We implemented Google Tag Manager on cfa.gmu.edu, and imported the standard Mason GTM container, version 3.1. This implementation change was annotated in the individual site […]

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Implementation Updates Public

Analytics implementation changes on hyltoncenter.org

We implemented Google Tag Manager on hyltoncenter.org, and imported the standard Mason GTM container, version 3.1. This implementation change was annotated in the individual site […]

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Implementation Updates Public

Analytics implementation changes on theater.gmu.edu

We implemented Google Tag Manager on theater.gmu.edu, and imported the standard Mason GTM container, version 3.1. This implementation change was annotated in the individual site […]

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Public

Tracking of A-10 Video Spot on NBC Sports Networks

Background Mason has developed a video advertisement – Make Great Happen – which will play on NBC sports affiliate television networks during the Atlantic-10 conference. […]

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Explainer Public

Goals and Goal Values: Case Study on www2.gmu.edu

We currently have set two conversion goals on the analytics view for the Mason core website (www2.gmu.edu): Undergraduate application click-throughs Graduate application click-throughs Why? Although […]

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Implementation Updates Public

New Conversion Goals on Mason Core Website (www2.gmu.edu)

We have set two new conversion goals on the Google Analytics view for the Mason core website (www2.gmu.edu): Undergraduate application click-throughs Graduate application click-throughs In […]

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Explainer Highlight Public

Google Analytics Organization and Naming Recommendations

The Google Analytics framework is organized into three hierarchical levels: Accounts, Properties, and Views. There is often confusion about what these different levels of organization […]