Mason Web Analytics

Renaming Pages Using Advanced Filters (Google Analytics)

Background Hobsons Radius (Radius) is the CRM used by the Office of Graduate Admissions to implement the graduate online application and the “Request Information” (inquiry) […]

Version 3.1 of the Standard Mason GTM Template Container Released

Version 3.1 of the Standard Mason GTM container has been released. You can find the new version on the Mason GTM Templates page. The new […]

Version 3 of the Standard Mason GTM Template Container Released

Version 3 of the Mason GTM container template has been released. You can find the new version on the Mason GTM Templates page. The new […]

Real-Time University Goal Reports

I am creating a real-time analytics dashboard which will display, at-a-glance, the major university-level KPIs, as shown in the following table: Access the Real-Time University […]

Measuring Site Speed with Google Analytics

Google Analytics Site Speed Metrics Average Domain Lookup Time Average Server Response Time Average Server Connection Time Average Redirection Time Average Page Download Time Average […]

Google Analytics: Change in Interface for Report Sampling

Google Analytics has recently changed how they notify users of data sampling in the Google Analytics reporting interface. Here is an example of the interface […]

Google Analytics: Tracking Activity on a Page for Which the URL has Changed

Occasionally, as the result of a site redesign or migration, the URL for one of your pages will change. If this is a page you […]

Google Analytics/Microsoft Excel: Internal Site Search Term Comparison Reporting Tool

The Microsoft Excel Internal Site Search Terms Comparison Reporting Tool uses the Analytics Edge Microsoft Excel plugin to automate the process of pulling-in data from […]

Campaign Tagging: Print

Need to generate some campaign-tagged URLs for use in printed materials? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]

Google Analytics: Three Ways to Pull Data

For this example, we will be pulling the top 100 internal site search terms from the Mason core website (www2.gmu.edu) for the ‘off-campus’ segment. Account: […]