I am creating a real-time analytics dashboard which will display, at-a-glance, the major university-level KPIs, as shown in the following table:
| What | Who | Why | Value | Notes |
|---|---|---|---|---|
| Submit Undergraduate Request Information Form | Admissions | Capture lead info | Implemented for undergraduate on 7/14/2017. | |
| Submit Graduate Request Information Form | Admissions | Capture lead info | Implemented for graduate (central) on 6/26/2017. | |
| Register for Campus Tour | Admissions | Capture lead info/introduce prospective students to Mason | Implemented on 1/23/2018. Note that, due to technical limitations with our CRM (TargetX) implementation, this goal captures form completion, not actual form submission. This should be close enough to be useful. | |
| Submit Online Application Form | Admissions | This is our primary business purpose | ||
| Online Enrollment Deposit | ? | This is our primary business purpose | ||
| Donate | Development | Increase revenue | ||
| Submit Job Application | Human Resources | Acquire effective staff |