Tag: Google Analytics

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Microsoft Excel: AnalyticsEdge Add-In

Name: Analytics Edge Add-ins for Microsoft Excel Website: http://www.analyticsedge.com/ The Analytics Edge Plug-In for Microsoft Excel allows you to easily pull data in to an […]

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Google Analytics Mason Admissions Request Information Form Goals

We are now tracking submissions of both the undergraduate and graduate request information forms as goals within the Mason Google Analytics Roll-Up. These are important […]

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Google Web Light

What is Google Web Light? Google Web Light is a transcoding service which is intended to reduce the bandwidth required to load a website. In […]

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Google Analytics Content Grouping

What is Content Grouping The Google Analytics Content Grouping feature allows you to organize your website content (pages) into content groups. You can then view […]

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Custom Report: URL Queries (non-404, non-search)

Data-driven content often has a lot of variation in the URLs because of the changing query parameters. As a result, the importance of this traffic […]

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New Google Analytics Homepage

The Google Analytics interface has been redesigned to include a new homepage. More info on the new GA homepage from the Google Analytics Blog Mini-reports […]

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Mason-Related Custom Traffic Segments (Google Analytics)

Below are some Google Analytics custom segments that are specifically relevant to George Mason University. Click any of the links below to import the custom […]

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Google Analytics: Custom Reports: Events

With built-in reports you can only segment by a maximum of two dimensions at a time. That means that once you filter for a specific […]

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Website ‘Event’ Tracking Recommendations (Google Analytics)

Website owners typically want to track at least the following three user actions: Clicks on outbound links Clicks on email addresses Clicks on files to […]

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Google Analytics: Goals/Conversions

Takeaway You should set-up goals in Google Analytics corresponding to the actual marketing goals you have for your website. Then you can track your website […]