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Campaign Tagging: Print

Need to generate some campaign-tagged URLs for use in printed materials? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]

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Explainer Public

Google Analytics: Three Ways to Pull Data

For this example, we will be pulling the top 100 internal site search terms from the Mason core website (www2.gmu.edu) for the ‘off-campus’ segment. Account: […]

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How-To Public

Microsoft Excel: AnalyticsEdge Add-In

Name: Analytics Edge Add-ins for Microsoft Excel Website: http://www.analyticsedge.com/ The Analytics Edge Plug-In for Microsoft Excel allows you to easily pull data in to an […]

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Implementation Updates Public

Analytics Implementation changes on mymasonhr.gmu.edu

Google Tag Manager has been implemented on mymasonhr.gmu.edu The mymasonhr.gmu.edu analytics implementation includes tracking of outbound links clicks, email link clicks, and file download link […]

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Implementation Updates Public

Analytics Implementation changes on hr.gmu.edu

Google Tag Manager has been implemented on hr.gmu.edu The hr.gmu.edu analytics implementation includes tracking of outbound links clicks, email link clicks, and file download link […]

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Public

Google Analytics Mason Admissions Request Information Form Goals

We are now tracking submissions of both the undergraduate and graduate request information forms as goals within the Mason Google Analytics Roll-Up. These are important […]

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Google Web Light

What is Google Web Light? Google Web Light is a transcoding service which is intended to reduce the bandwidth required to load a website. In […]

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Explainer Public

Google Analytics Content Grouping

What is Content Grouping The Google Analytics Content Grouping feature allows you to organize your website content (pages) into content groups. You can then view […]

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How-To Public

Custom Report: URL Queries (non-404, non-search)

Data-driven content often has a lot of variation in the URLs because of the changing query parameters. As a result, the importance of this traffic […]

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Public

New Google Analytics Homepage

The Google Analytics interface has been redesigned to include a new homepage. More info on the new GA homepage from the Google Analytics Blog Mini-reports […]