Categories
Implementation Updates Public

Analytics Update – June 2017

New Websites in Roll-Up

Lots of University Life sites added to roll-up.

HostnameBusiness UnitImport Date
accessibilityauth.gmu.edu 6/27/2017
alumni.gmu.edu.googleweblight.com 6/27/2017
blueprint.gmu.eduUL6/27/2017
caps.gmu.edu.googleweblight.comUL6/27/2017
cfa.gmu.edu.googleweblight.comCVPA6/27/2017
cornerstone.gmu.edu.googleweblight.comCHSS6/27/2017
coursessupport.gmu.edu.googleweblight.com 6/27/2017
crdc.gmu.edu.googleweblight.comS-CAR6/27/2017
diversity.gmu.edu.googleweblight.com 6/27/2017
drg.gmu.eduUL6/27/2017
ds.gmu.edu.googleweblight.comUL6/27/2017
execed.gmu.edu 6/27/2017
fams.gmu.edu.googleweblight.comCHSS6/27/2017
honorscollege.gmu.edu.googleweblight.comCHSS6/27/2017
itsecurity.gmu.edu.googleweblight.com 6/27/2017
lead.gmu.edu.googleweblight.comUL6/27/2017
leadershiplegacy.gmu.eduUL6/27/2017
libweb.gmu.edu 6/27/2017
littleitalies.gmu.edu.googleweblight.comCHSS6/27/2017
llc.gmu.eduUL6/27/2017
mailservices.gmu.eduUL6/27/2017
masoncares.gmu.eduUL6/27/2017
masonfamily.gmu.eduUL6/27/2017
masonfamilyevents.gmu.eduUL6/27/2017
masongrad.hobsonsradius.com.googleweblight.comEM6/27/2017
masonid.gmu.eduUL6/27/2017
masonid.gmu.edu.googleweblight.comUL6/27/2017
masonleads.gmu.eduUL6/27/2017
masonreads.gmu.eduUL6/27/2017
middleeast.gmu.edu.googleweblight.comCHSS6/27/2017
network.scar.gmu.eduS-CAR6/27/2017
oai.gmu.eduUL6/27/2017
oai.gmu.edu.googleweblight.comUL6/27/2017
odime.gmu.eduUL6/27/2017
odl.gmu.edu.googleweblight.com 6/27/2017
offcampus.gmu.eduUL6/27/2017
ofps.gmu.eduUL6/27/2017
oips.gmu.eduUL6/27/2017
oips.gmu.edu.googleweblight.comUL6/27/2017
orcdev.gmu.edu 6/27/2017
orientation.gmu.eduUL6/27/2017
orientation.gmu.edu.googleweblight.comUL6/27/2017
outofstate.gmu.eduUL6/27/2017
patriotexperience.gmu.eduUL6/27/2017
patriottech.gmu.edu.googleweblight.com 6/27/2017
printservices.gmu.eduUL6/27/2017
recreation.gmu.eduUL6/27/2017
recreation.gmu.edu.googleweblight.comUL6/27/2017
russianstudies.gmu.edu.googleweblight.comCHSS6/27/2017
sca.gmu.edu 6/27/2017
search2.gmu.edu 6/27/2017
shs.gmu.eduUL6/27/2017
shs.gmu.edu.googleweblight.comUL6/27/2017
si.gmu.eduUL6/27/2017
ssac.gmu.eduUL6/27/2017
ssac.gmu.edu.googleweblight.comUL6/27/2017
stem.volgenau.gmu.eduVSE6/27/2017
studentconduct.gmu.eduUL6/27/2017
studentmedia.gmu.eduUL6/27/2017
studentsuccess.gmu.eduUL6/27/2017
tedx.gmu.eduUL6/27/2017
trademarks.gmu.eduUL6/27/2017
ularlington.gmu.eduUL6/27/2017
ulassessment.gmu.eduUL6/27/2017
ulbranding.gmu.eduUL6/27/2017
ulife.gmu.eduUL6/27/2017
uloti.gmu.eduUL6/27/2017
ulscitech.gmu.eduUL6/27/2017
un.gmu.edu.googleweblight.com 6/27/2017
waves.gmu.eduUL6/27/2017
webdev.gmu.edu.googleweblight.com 6/27/2017
welcome2mason.gmu.eduUL6/27/2017
welcome2mason.gmu.edu.googleweblight.comUL6/27/2017
wellbeing.gmu.edu.googleweblight.comCHSS6/27/2017
wgstcenter.gmu.eduUL6/27/2017
winterwelcomeweek.gmu.eduUL6/27/2017
writingandrhetoric.gmu.edu.googleweblight.comCHSS6/27/2017
www.execed.gmu.edu 6/27/2017
www.olli.gmu.edu 6/27/2017

Google Tag Manager

I have created a template container for use on Mason websites, which tracks pageviews, as well as email, download, and outbound link events to a primary GA property and up to two roll-up properties.

The Google Tag Manager code has been implemented on the core site, the Graduate Admissions CRM (Hobsons Radius), and a handful of other sites. More coming soon…

Cross-Domain Tracking

Cross-Domain Tracking has been implemented on the Mason Google Analytics Roll-Up property, to allow tracking across gmu.edu and hobsonsradius.com.

Graduate Admissions CRM (Hobsons Radius)

GTM has been included on the central “request information” form and the fall 2017 graduate application.
We are now tracking form completions for the central graduate request information form.
Next up is adding tracking to the online application.

Undergraduate Admissions CRM (TargetX CRM)

I am working with the admissions staff to include our GTM code in our TargetX implementation to provide analytics on the undergrad CRM.

Conversions/Goals

Because we have been able to implement cross-domain tracking between the core website and the Graduate Admissions CRM, we were able to implement goal tracking for submissions of the central graduate “request information” form.

Web Analytics Workshop

The Digital Communications Team has recently begun presenting our Web Analytics and Social Media workshop, which will be held on an ongoing basis.
More info is available on the Web Info Upcoming Training page.

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