Below are some Google Analytics custom segments that are specifically relevant to George Mason University. Click any of the links below to import the custom […]
GTM implemented on music.gmu.edu, using the standard Mason GTM container template. music.gmu.edu is now sending analytics data to the music.gmu.edu GA property, as well as […]
GTM implemented on soa.gmu.edu, using the standard Mason GTM container template. soa.gmu.edu is now sending analytics data to the soa.gmu.edu GA property, as well as […]
Website owners typically want to track at least the following three user actions: Clicks on outbound links Clicks on email addresses Clicks on files to […]
Takeaway You should set-up goals in Google Analytics corresponding to the actual marketing goals you have for your website. Then you can track your website […]
Step 1: Enable Required Built-In Variables Enable the built-in variables “Click URL” and “Click Text” (if not already enabled). GTM will need access to these […]
We usually don’t have to worry about cross-domain tracking; most of what we are concerned with is actually tracking across sub-domains. Tracking clients across sub-domains […]
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