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Mason-Related Custom Traffic Segments (Google Analytics)

Below are some Google Analytics custom segments that are specifically relevant to George Mason University. Click any of the links below to import the custom […]

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GTM implemented on music.gmu.edu

GTM implemented on music.gmu.edu, using the standard Mason GTM container template. music.gmu.edu is now sending analytics data to the music.gmu.edu GA property, as well as […]

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GTM implemented on soa.gmu.edu

GTM implemented on soa.gmu.edu, using the standard Mason GTM container template. soa.gmu.edu is now sending analytics data to the soa.gmu.edu GA property, as well as […]

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Google Analytics: Custom Reports: Events

With built-in reports you can only segment by a maximum of two dimensions at a time. That means that once you filter for a specific […]

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Website ‘Event’ Tracking Recommendations (Google Analytics)

Website owners typically want to track at least the following three user actions: Clicks on outbound links Clicks on email addresses Clicks on files to […]

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Google Analytics: Goals/Conversions

Takeaway You should set-up goals in Google Analytics corresponding to the actual marketing goals you have for your website. Then you can track your website […]

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Regular Expression to Validate Google Analytics Property IDs

^UA-\d{7,9}-\d{1,2}$

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Tracking Outbound Links in Google Tag Manager using Google Analytics Events

Step 1: Enable Required Built-In Variables Enable the built-in variables “Click URL” and “Click Text” (if not already enabled). GTM will need access to these […]

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Google Analytics: Cross-Domain Tracking

We usually don’t have to worry about cross-domain tracking; most of what we are concerned with is actually tracking across sub-domains. Tracking clients across sub-domains […]

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Google Analytics: Referral Exclusion List

Don’t put gmu.edu in your referral exclusion list! Doing so will mean that you won’t see referral traffic from any gmu.edu websites. What is a […]