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Case Study: Sharing News Stories

News Story: “Student-developed diagnostics could change tuberculosis detection, treatment”https://www2.gmu.edu/news/394681
Published on: 2017-04-21
Included in The George newsletter: 2017-04-25
Posted to social media: 2017-04-25

Example

Account: Mason Communications and Marketing 01
Property: www2.gmu.edu
View: All Web Site Data
Date Range: Apr 20, 2017-May 3, 2017
Report: Behavior -> Site Content -> All Pages.
Filter: “/news/394681”.
Secondary dimension: “Source/Medium”
Plot top 3 rows to see contributions to total.

Takeaways

  • Users generally didn’t see this content until we pushed it out.
  • Social, and particularly Facebook, was crucial to getting this story seen by users.

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