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Implementation Updates Public

Analytics Update – May 2017

New Websites in Roll-Up

HostnameBusiness UnitImport Date
activity.scar.gmu.eduS-CAR5/31/2017
biomechanics.bioengineering.gmu.eduVSE5/31/2017
bmil.bioengineering.gmu.eduVSE5/31/2017
cap.gmu.edu.googleweblight.comCHSS5/31/2017
caps.gmu.edu 5/31/2017
care.vse.gmu.eduVSE5/31/2017
careers.gmu.edu.googleweblight.com 5/31/2017
cashiersoffice.gmu.edu.googleweblight.com 5/31/2017
chssundergrad.gmu.edu.googleweblight.comCHSS5/31/2017
cmpa.gmu.edu.googleweblight.comCHSS5/31/2017
coloacewv01p.mesa.gmu.edu 5/31/2017
dining.gmu.edu 5/31/2017
diversitygolfclassic.gmu.edu 5/31/2017
ds.gmu.edu 5/31/2017
eip.gmu.edu 5/31/2017
ess.gmu.edu.googleweblight.comCHSS5/31/2017
fhrl.vse.gmu.eduVSE5/31/2017
fiscal.gmu.edu.googleweblight.com 5/31/2017
gradfest.gmu.edu 5/31/2017
gradlife.gmu.edu 5/31/2017
hda.gmu.edu.googleweblight.comCHSS5/31/2017
homecoming.gmu.edu 5/31/2017
infowiz.gmu.edu 5/31/2017
iweek.gmu.edu 5/31/2017
iweek.gmu.edu.googleweblight.com 5/31/2017
jsbngssl.www2.gmu.edu 5/31/2017
lead.gmu.edu 5/31/2017
leadingtowellbeing.gmu.edu 5/31/2017
lgbtq.gmu.edu 5/31/2017
masonlive2.gmu.edu.googleweblight.com 5/31/2017
masonspeakers.gmu.edu 5/31/2017
mechanical.vse.gmu.eduVSE5/31/2017
meis.gmu.edu.googleweblight.comCHSS5/31/2017
relations.gmu.edu 5/31/2017
sail.gmu.edu.googleweblight.comCHSS5/31/2017
shopmason.gmu.edu 5/31/2017
smconservation.gmu.edu.googleweblight.comCOS5/31/2017
snapshot.sogoucdn.com 5/31/2017
stage-geotrans.vse.gmu.edu 5/31/2017
stage-mechanical.vse.gmu.edu 5/31/2017
stage-microscale.bioengineering.gmu.edu 5/31/2017
thor.gmu.edu 5/31/2017
water.vse.gmu.eduVSE5/31/2017

Google Tag Manager

I have begun implementing Google Tag Manager on both WordPress and Drupal platforms. Over time, this will likely replace our existing standard Google Analytics code-based implementations.

I am happy to offer assistance with GTM implementation, and will be providing example GTM containers for both WordPress and Drupal websites that you can use as a starting point or modify as needed. These GTM containers will include standard pageview tracking, event tracking for external links/downloads/email links, and integration with the university roll-up property.

25Live Integration

The 25Live website ‘widget’ is instantiated by a JavaScript snippet which dynamically loads an iFrame to display the events listing/calendar. Unfortunately, this makes it quite difficult to track activity on the 25Live events listing/calendar with Google Analytics. 25Live does not offer a way to natively integrate with Google Analytics.

In coordination with CVPA and CEHD, we have developed a plan that would – in principle – make the 25Live content trackable by Google Analytics. We believe that it would be possible to use PHP to parse the RSS feed of the event calendar in real-time when the page is generated by the server in order to have the 25Live content appear directly on the host website (rather than in an iFrame on the host website). This would mean that we would be able to detect clicks on the calendar links using Google Analytics and would also allow the content to be indexed by search engines.

TouchNet Marketplace Integration

The university is exploring the possibility using TouchNet marketplace (basically an online store) to allow departments to process online transactions.

TouchNet Marketplace does offer GA integration, but only to a single GA property. This means that all ‘stores’ in the Marketplace (Mason departments) would be sending data to a single GA property. (It would be nice if each ‘store’ could send its GA data to each department’s GA property.) My suggestion is to create a unique GA property for all TouchNet Marketplace data, and use separate views within this property for each unit’s data. Each view would filter the property data for just the data related to that unit’s ‘stores’.

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