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Interesting Segments: In-State vs. Out-of-State

Here are two (simple) segments you can import into your GA account in order to segment your traffic by in-state (region = “Virginia”) or out-of-state (region <> “Virginia”).

Segment Links

In-State: https://analytics.google.com/analytics/web/template?uid=_Rzftqh6S6O3dGj5Sr3j_Q
Out-of-State: https://analytics.google.com/analytics/web/template?uid=Si2djgwISjmvHoB8Yjhbig

Example

Account: Mason Communications and Marketing 01
Property: www2.gmu.edu
View: All Web Site Data
Date Range: Jan 1, 2017-Mar 31, 2017
Report: Behavior -> Site Content -> All Pages
Report Filter: ^/academics/
Segments: “Sessions: In-State”, “Sessions: Out-of-State” (remove “All Users” segment)
Switch from table view to performance view.

Note the differences between academic areas for in-state vs. out-of-state.
Examples: engineering, forensic science and criminology, government and policy, law, counter terrorism

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