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Explainer Public

Google Analytics: The Tracking Cookie

Google Analytics uses a browser cookie as an identification mechanism. The GA cookie is used to uniquely identify the client across multiple pagesviews and visits. […]

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How-To Public

Google Analytics: Tracking ‘Outbound’ Links via a Roll-Up Property.

The Question CEHD wanted to see how much traffic they were sending from their website (cehd.gmu.edu) to the core website’s Request Information page. Possible Solutions […]

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How-To Public

Google Analytics: Identifying 404 Pages for Mason WordPress (Kuma Theme) Websites

Mason’s WordPress template will serve any arbitrary URL, even if such a page doesn’t exist on the website. While the resulting page will present you […]

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How-To Public

Google Analytics: Identifying 404 Pages for Mason Drupal Websites

Mason’s Drupal implementation will serve any arbitrary URL, even if such a page doesn’t exist on the website. While the resulting page will present you […]

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Implementation Updates Public

Analytics Update – June 2017

New Websites in Roll-Up Lots of University Life sites added to roll-up. Google Tag Manager I have created a template container for use on Mason […]

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Explainer Public

Web Analytics Introduction Workshop Presentation

The Digital Communications team within the office of Communications and Marketing offers a series of workshops to the university community on various web-development topics. Web […]

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How-To

Spam Filter Segment – Craig Zaccaro

2 types: Spam bots that visit websites (spam crawlers) – send out http requests to websites with fake referral headers Spam bots that don’t visit […]

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How-To

Tracking Virtual Pageviews – Craig Zaccaro

The default tracking snippet runs on each new page load. This makes it difficult to track single page applications where the site loads new page […]

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Implementation Updates Public

Analytics Update – May 2017

New Websites in Roll-Up Google Tag Manager I have begun implementing Google Tag Manager on both WordPress and Drupal platforms. Over time, this will likely […]

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Public

Case Study: Sharing News Stories

News Story: “Student-developed diagnostics could change tuberculosis detection, treatment” – https://www2.gmu.edu/news/394681 Published on: 2017-04-21 Included in The George newsletter: 2017-04-25 Posted to social media: 2017-04-25 […]