Posts Tagged ‘Campaign-tagging’

Consultation with University Events

Posted: January 15, 2019 at 3:23 pm, Last Updated: January 16, 2019 at 12:36 pm

I met with University Events today to discuss campaign-tagging for graduation communications. We discussed: why use campaign tagging, campaign tagging strategy, campaign tagging mechanics, and the use of the Mason Campaign URL Builder They will be sending out communications by email and on social media, and will also prepare messages to be sent out by […]

Amazon HQ2 Campaign-Tagging

Posted: November 20, 2018 at 11:49 am, Last Updated: November 20, 2018 at 11:50 am

General Campaign Info We will use the following vanity domain for links related to this campaign: We will reserve the other vanity domain ( for future use related to this campaign (possibly for radio ads). We will use the following campaign name for campaign-tagging: amazonhq2 The intended landing page for this campaign is: […]

CVPA Campaign-Tagging and Conversion Tracking Overview

Posted: October 30, 2018 at 2:58 pm, Last Updated: October 31, 2018 at 11:24 am

CVPA has been campaign-tagging their email communications. CVPA sells tickets online through We worked with to: get our Google Analytics tracking code working on; and get relevant ticket purchase info pushed to the GTM data layer (event, number of tickets, total order value). As a result CVPA is now in the enviable […]

Should You Label Individual, Specific Communications in Your Campaign-Tagging Schema?

Posted: October 30, 2018 at 10:56 am, Last Updated: October 31, 2018 at 11:15 am

Background Many users feel that they should individually label each campaign-tagged link in their marketing communications to specify the specific email/post in which a link was provided. While this is an understandable thought, and not inherently wrong, it increases complexity and is typically not necessary. Example: Around Mason Account: Mason Office of Communications and Marketing […]

A Simple Rubric for Using Campaign Tagging Parameters

Posted: October 30, 2018 at 10:35 am, Last Updated: October 31, 2018 at 11:12 am

Definition: Rubric Rubric: a statement of purpose or function Summary Campaign-Tagging data should include: What is it? Who sent it? What is it about? Background Campaign-tagging gives you complete control over how the traffic originating from your marketing activities are categorized and labelled in your website analytics. Since you can customize exactly how your links […]

MLB All-Star Program Advertisement

Posted: July 16, 2018 at 3:52 pm, Last Updated: July 16, 2018 at 4:59 pm

OCM has placed a print ad in the MLB All-Star program, which goes on sale on 7/16/2018. The ad lists the domain name: This domain is intended to redirect to: The campaign-tagging parameters will use the following values: Medium: print Source: mlb+all+star+program Campaign: mlb Therefore, the campaign-tagged redirect URL will be: This […]

Consultation with Enrollment Management

Posted: June 13, 2018 at 11:55 am

I met with a staff member from Enrollment Management to review the concept and process behind campaign-tagging their marketing efforts. We reviewed how campaign tagging works in general, why they should be doing it, how to use the Mason Campaign URL Builder, how to segment their marketing communications and how to tag them so that […]

CyberX Campaign-Tagging

Posted: April 24, 2018 at 2:50 pm, Last Updated: May 16, 2018 at 2:37 pm

WTOP – Radio Spots These radio spots include a mention of the vanity URL This vanity URL is now redirecting people appropriately to: We cannot use this vanity URL for any other purpose otherwise the traffic will be incorrectly attributed to the WTOP radio spot. Once the radio ads are done running, we […]

When to Use the Campaign Content Field: HR Email Example

Posted: March 27, 2018 at 4:38 pm, Last Updated: October 17, 2018 at 9:37 am

Background The campaign-tagging “content” field is probably the most misunderstood campaign-tagging field available. When using campaign-tagging for online advertising – the canonical example – it is fairly clear that you use the content field to distinguish between two ads which have the same medium, source, and campaign, but have different ad content (layout, text, or […]

Rewriting Campaign Information in Google Analytics: ClickDimensions Example

Posted: February 28, 2018 at 11:41 am, Last Updated: October 31, 2018 at 11:37 am

Background When reviewing the campaign traffic being tracked in the Mason roll-up, we noticed a large segment of campaign-tagged traffic which we could not identify. The traffic started around March 2017, with some very minor activity prior to that (probably testing); The traffic was being tagged as: medium=email; source=ClickDimensions; the campaigns had names such as: […]