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Consultation with University Events

I met with University Events today to discuss campaign-tagging for graduation communications. We discussed: why use campaign tagging, campaign tagging strategy, campaign tagging mechanics, and […]

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Amazon HQ2 Campaign-Tagging

General Campaign Info We will use the following vanity domain for links related to this campaign: amazon.gmu.edu We will reserve the other vanity domain (hq2.gmu.edu) […]

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CVPA Campaign-Tagging and Conversion Tracking Overview

CVPA has been campaign-tagging their email communications. CVPA sells tickets online through tickets.com. We worked with tickets.com to: get our Google Analytics tracking code working […]

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Explainer Public

Should You Label Individual, Specific Communications in Your Campaign-Tagging Schema?

Background Many users feel that they should individually label each campaign-tagged link in their marketing communications to specify the specific email/post in which a link […]

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Explainer Public

A Simple Rubric for Using Campaign Tagging Parameters

Definition: Rubric Rubric: a statement of purpose or function Summary Campaign-Tagging data should include: What is it? Who sent it? What is it about? Background […]

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MLB All-Star Program Advertisement

OCM has placed a print ad in the MLB All-Star program, which goes on sale on 7/16/2018. The ad lists the domain name: mlb.gmu.edu This […]

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Consultation with Enrollment Management

I met with a staff member from Enrollment Management to review the concept and process behind campaign-tagging their marketing efforts. We reviewed how campaign tagging […]

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CyberX Campaign-Tagging

WTOP – Radio Spots These radio spots include a mention of the vanity URL datasecurity.gmu.edu. This vanity URL is now redirecting people appropriately to: https://www2.gmu.edu/data-security?utm_medium=radio&utm_source=wtop&utm_campaign=cyberx […]

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When to Use the Campaign Content Field: HR Email Example

Background The campaign-tagging “content” field is probably the most misunderstood campaign-tagging field available. When using campaign-tagging for online advertising – the canonical example – it […]

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Rewriting Campaign Information in Google Analytics: ClickDimensions Example

Background When reviewing the campaign traffic being tracked in the Mason roll-up, we noticed a large segment of campaign-tagged traffic which we could not identify. […]