General Campaign Info We will use the following vanity domain for links related to this campaign: amazon.gmu.edu We will reserve the other vanity domain (hq2.gmu.edu) […]
CVPA has been campaign-tagging their email communications. CVPA sells tickets online through tickets.com. We worked with tickets.com to: get our Google Analytics tracking code working […]
Background Many users feel that they should individually label each campaign-tagged link in their marketing communications to specify the specific email/post in which a link […]
Definition: Rubric Rubric: a statement of purpose or function Summary Campaign-Tagging data should include: What is it? Who sent it? What is it about? Background […]
WTOP – Radio Spots These radio spots include a mention of the vanity URL datasecurity.gmu.edu. This vanity URL is now redirecting people appropriately to: https://www2.gmu.edu/data-security?utm_medium=radio&utm_source=wtop&utm_campaign=cyberx […]
Background The campaign-tagging “content” field is probably the most misunderstood campaign-tagging field available. When using campaign-tagging for online advertising – the canonical example – it […]
Background When reviewing the campaign traffic being tracked in the Mason roll-up, we noticed a large segment of campaign-tagged traffic which we could not identify. […]
While the mechanics of campaign-tagging have been discussed previously, read on for information about how to think about campaign-tagging from a strategic perspective. Click here […]
