Posts Tagged ‘Website: cfa.gmu.edu’

CVPA Campaign-Tagging and Conversion Tracking Overview

Posted: October 30, 2018 at 2:58 pm, Last Updated: October 31, 2018 at 11:24 am

CVPA has been campaign-tagging their email communications. CVPA sells tickets online through tickets.com. We worked with tickets.com to: get our Google Analytics tracking code working on tickets.com; and get relevant ticket purchase info pushed to the GTM data layer (event, number of tickets, total order value). As a result CVPA is now in the enviable […]

Analytics Consultation with CVPA

Posted: October 25, 2018 at 9:31 am, Last Updated: October 26, 2018 at 9:39 am

I met with CVPA to review their analytics and help them set-up some custom reports to track the conversion activity associated with their email marketing campaigns. We reviewed how to see their conversion information (ticket sales) by campaign, now that they have been campaign-tagging the links in their emails. They use Constant Contact for emailing, […]

New Analytics Tracking/Goals set-up on cfa.gmu.edu

Posted: May 17, 2018 at 10:49 am, Last Updated: May 17, 2018 at 11:07 am

I added some additional tracking to the analytics for the cfa.gmu.edu website. We are now tracking clicks on link on the ‘schools’ menu on the CFA homepage. This was set-up in GTM to look for clicks on links within the ‘schools’ menu and fire a GA event when one occurs. I have also added three […]

Analytics Data from CVPA Calendar Websites Now Feeding to Related Websites’ Analytics Properties

Posted: February 16, 2018 at 3:57 pm, Last Updated: February 16, 2018 at 4:02 pm

CVPA has a set of calendar websites/domains which provide calendar functionality that would be difficult to implement on their main websites: cfa.calendar.gmu.edu hylton.calendar.gmu.edu music.calendar.gmu.edu (not yet active) Although this calendar functionality is spread across multiple domain names, the calendar website(s) match the look and feel of their related websites, and they, along with their main […]

Implemented CVPA Ticket Purchase Tracking in Analytics

Posted: February 14, 2018 at 12:03 pm

I worked with CVPA to implement tracking of ticket purchases for events at the Center for the Arts and the Hylton Center. To purchase tickets, users usually go from either the cfa.gmu.edu website or the hyltoncenter.org website, through either of the new CVPA calendar websites (cfa.calendar.gmu.edu or hylton.calendar.gmu.edu), and then on to tickets.com to complete […]

GTM Implementation Upgraded on cfa.gmu.edu

Posted: February 9, 2018 at 3:59 pm

The GTM container used on cfa.gmu.edu has been upgraded to version 3.3 of the Mason Standard GTM Container.

Consultation with CVPA re Leadacity Tag Implementation in GTM

Posted: February 1, 2018 at 4:25 pm, Last Updated: February 2, 2018 at 9:07 am

I worked with CVPA to implement to Leadacity JavaScript tag for cfa.gmu.edu and cfa.calendar.gmu.edu) via Google Tag Manager. Leadacity (https://www.leadacity.net/) is a product from Capacity Interactive. We attempted to use both a “Page View” trigger and a “Window Loaded” trigger to implement the Leadacity JavaScritp snippet in a “Custom HTML” tag. Unfortunately, while it appears […]

Meeting with CVPA Regarding Tracking Ticket Sales on Tickets.com

Posted: January 25, 2018 at 1:22 pm

CVPA uses tickets.com to sell tickets to performances at their venues (Center for the Arts and Hylton Center). With the help of tickets.com, we have previously been able to set-up GTM on the relevant tickets.com pages so that we can track them. Now we are specifically trying to track the purchase process – which starts […]

GA/GTM configuration for cfa.calendar.gmu.edu

Posted: January 9, 2018 at 4:32 pm

CVPA uses cfa.calendar.gmu.edu to display a list of events for the Center for the Arts. We have set-up a GTM container on cfa.calendar.gmu.edu which implements the Mason standard GTM container version 3.2 functionality. We have also provided Capacity Interactive with “edit” access to the GTM container. I have also created a new property in the […]

GA/GTM configuration for tickets.com

Posted: January 9, 2018 at 4:21 pm, Last Updated: January 9, 2018 at 4:23 pm

CVPA uses tickets.com to sell tickets for events at the Center for the Arts and the Hylton Performing Arts Center. We worked with tickets.com to get our GTM code set-up on all CFA- and Hylton-related events pages. I have set up the GTM container to use the Mason standard GTM container version 3.2 functionality. We […]