Posts Tagged ‘GA tips’

Rewriting Campaign Information in Google Analytics: ClickDimensions Example

Posted: February 28, 2018 at 11:41 am, Last Updated: October 31, 2018 at 11:37 am

Background When reviewing the campaign traffic being tracked in the Mason roll-up, we noticed a large segment of campaign-tagged traffic which we could not identify. The traffic started around March 2017, with some very minor activity prior to that (probably testing); The traffic was being tagged as: medium=email; source=ClickDimensions; the campaigns had names such as: […]

Google Analytics Organization and Naming Recommendations

Posted: October 24, 2017 at 1:34 pm, Last Updated: October 24, 2017 at 1:40 pm

The Google Analytics framework is organized into three hierarchical levels: Accounts, Properties, and Views. There is often confusion about what these different levels of organization represent, and therefore how they should be labelled. Here are our official recommendations for organizing and naming Google Analytics accounts, properties, and views: Accounts Google Analytics Accounts are intended to […]

Volgenau Printed Annual Report Tracking

Posted: September 25, 2017 at 4:48 pm, Last Updated: September 27, 2017 at 1:48 pm

Background Each year, the Volgenau School produces an Annual Report about what the school is doing. The report is printed and mailed to a number of educational institutions and companies around the country. Additionally, a PDF version of the Annual Report is made available on the Volgenau website. This year, the 2017 Annual Report will […]

Annotations Recommendations (Google Analytics)

Posted: September 22, 2017 at 4:04 pm, Last Updated: September 28, 2017 at 1:06 pm

What are Annotations in Google Analytics Annotations are small notes associated with specific dates that you can add to Google Analytics. Annotation you create will show-up in-context in your Google Analytics reports on their specific dates. Why Use Annotations Adding annotations to your Google Analytics view(s) allows you to include additional information about your Google […]

Renaming Pages Using Advanced Filters (Google Analytics)

Posted: September 20, 2017 at 2:06 pm, Last Updated: September 20, 2017 at 2:42 pm

Background Hobsons Radius (Radius) is the CRM used by the Office of Graduate Admissions to implement the graduate online application and the “Request Information” (inquiry) form. We have implemented Google Analytics on pages within Radius, so usage data for features like the online application and the inquiry form are being tracked. The Problem Unfortunately, however, […]

Measuring Site Speed with Google Analytics

Posted: August 29, 2017 at 4:41 pm, Last Updated: September 28, 2017 at 12:16 pm

Google Analytics Site Speed Metrics Average Domain Lookup Time Average Server Response Time Average Server Connection Time Average Redirection Time Average Page Download Time Average Document Content Loaded Time Average Document Interactive Time Average Page Load Time – This is the most critical of all speed metrics, since it measures the total amount of time […]

Google Analytics: Change in Interface for Report Sampling

Posted: August 29, 2017 at 11:02 am, Last Updated: August 29, 2017 at 11:53 am

Google Analytics has recently changed how they notify users of data sampling in the Google Analytics reporting interface. Here is an example of the interface indicating that the report does not use sampled data (note that this image shows the informational box that appears when you click on the icon): Here is an example of […]

Google Analytics: Tracking Activity on a Page for Which the URL has Changed

Posted: August 29, 2017 at 10:57 am

Occasionally, as the result of a site redesign or migration, the URL for one of your pages will change. If this is a page you want to track, it is helpful to be able to see the activity for both pages together, so that you can continue to see and compare trends in page activity. […]

Google Analytics: Three Ways to Pull Data

Posted: August 25, 2017 at 4:44 pm, Last Updated: August 28, 2017 at 4:49 pm

For this example, we will be pulling the top 100 internal site search terms from the Mason core website ( for the ‘off-campus’ segment. Account: Mason Office of Communications and Marketing Property: View: [PROD] Default 2.0 (2017-06-25) Date Range: Jul 31, 2017 – Aug 6, 2017 Segment: Service Provider: Not George Mason University (“Off-Campus”) […]

Microsoft Excel: AnalyticsEdge Add-In

Posted: August 25, 2017 at 4:32 pm, Last Updated: August 30, 2017 at 1:14 pm

Name: Analytics Edge Add-ins for Microsoft Excel Website: The Analytics Edge Plug-In for Microsoft Excel allows you to easily pull data in to an Excel spreadsheet. You choose the Google Analytics view that you want to pull data from, the dimensions and metrics you want to see, the date range, segments, etc. that you […]