Background When reviewing the campaign traffic being tracked in the Mason roll-up, we noticed a large segment of campaign-tagged traffic which we could not identify. […]
The Google Analytics framework is organized into three hierarchical levels: Accounts, Properties, and Views. There is often confusion about what these different levels of organization […]
What are Annotations in Google Analytics Annotations are small notes associated with specific dates that you can add to Google Analytics. Annotation you create will […]
Background Hobsons Radius (Radius) is the CRM used by the Office of Graduate Admissions to implement the graduate online application and the “Request Information” (inquiry) […]
Google Analytics Site Speed Metrics Average Domain Lookup Time Average Server Response Time Average Server Connection Time Average Redirection Time Average Page Download Time Average […]
Google Analytics has recently changed how they notify users of data sampling in the Google Analytics reporting interface. Here is an example of the interface […]
For this example, we will be pulling the top 100 internal site search terms from the Mason core website (www2.gmu.edu) for the ‘off-campus’ segment. Account: […]
Name: Analytics Edge Add-ins for Microsoft Excel Website: http://www.analyticsedge.com/ The Analytics Edge Plug-In for Microsoft Excel allows you to easily pull data in to an […]
