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Web Analytics Introduction Workshop Presentation

The Digital Communications team within the office of Communications and Marketing offers a series of workshops to the university community on various web-development topics. Web […]

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Campaign-Tagging: Email

Need to generate some campaign-tagged URLs? Please try the Mason Campaign URL Builder Web App. Recommendations Capitalization All parameters should use only lower-case characters. Google […]

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Campaign Tagging Recommendations (Google Analytics)

Need to generate some campaign-tagged URLs?Please try the Mason Campaign URL Builder Application. The post below covers why you might want to use campaign-tagging, and […]

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Mason Campaign URL Builder Application

Access the Mason Campaign URL Builder Web App What is This? The Mason Campaign URL Builder is intended to coordinate campaign-tagging across the university by […]

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Updated Version of the Mason Campaign URL Builder Excel Sheet

Please consider using the Mason Campaign URL Builder Web App instead. The Mason Campaign URL builder Excel sheet has been updated. The changes are as […]

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Campaign Tagging: Social Media

Need to generate some campaign-tagged URLs? Please try the Mason Campaign URL Builder Web App. Recommendations Capitalization All parameters should use only lower-case characters. Google […]