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Public

Updates to Mason Campaign URL Builder

I have made some updates to the Mason Campaign URL Builder to make it easier to use, more understandable, and produce a more consistent output. […]

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Private

Consultation with Enrollment Management Regarding Campaign Tagging

I spoke with Enrollment Management and reviewed with them how the undergraduate admissions emails were being campaign-tagged and how it can be displayed in Google […]

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Private

Consultation with Stacey re Email Tracking

I worked with CVPA today to review their email campaign-tagging. They are concerned that their email traffic may not be counted correctly in their analytics. […]

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Explainer Public

Campaign-Tagging Strategy

While the mechanics of campaign-tagging have been discussed previously, read on for information about how to think about campaign-tagging from a strategic perspective. Click here […]

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Private

Consultation with Volgenau about Campaign-Tagging for Upcoming Video Contest

I spoke with Martha Bushong from Volgenau today about implementing campaign-tagging for communications surrounding their upcoming video contest. They plan to spread-the-word about the contest […]

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Explainer Public

Campaign-Tagging: Radio

Need to generate some campaign-tagged URLs for use in radio advertising? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]

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Explainer Public

Campaign Tagging: Television Advertising

Need to generate some campaign-tagged URLs for use in television advertising? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]

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Public

Tracking of A-10 Video Spot on NBC Sports Networks

Background Mason has developed a video advertisement – Make Great Happen – which will play on NBC sports affiliate television networks during the Atlantic-10 conference. […]

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Explainer Public

Volgenau Printed Annual Report Tracking

Background Each year, the Volgenau School produces an Annual Report about what the school is doing. The report is printed and mailed to a number […]

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Explainer Public

Campaign Tagging: Print

Need to generate some campaign-tagged URLs for use in printed materials? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]