Posts Tagged ‘Website:’

CVPA Campaign-Tagging and Conversion Tracking Overview

Posted: October 30, 2018 at 2:58 pm, Last Updated: October 31, 2018 at 11:24 am

CVPA has been campaign-tagging their email communications. CVPA sells tickets online through We worked with to: get our Google Analytics tracking code working on; and get relevant ticket purchase info pushed to the GTM data layer (event, number of tickets, total order value). As a result CVPA is now in the enviable […]

Analytics Consultation with CVPA

Posted: October 25, 2018 at 9:31 am, Last Updated: October 26, 2018 at 9:39 am

I met with CVPA to review their analytics and help them set-up some custom reports to track the conversion activity associated with their email marketing campaigns. We reviewed how to see their conversion information (ticket sales) by campaign, now that they have been campaign-tagging the links in their emails. They use Constant Contact for emailing, […]

Analytics Data from CVPA Calendar Websites Now Feeding to Related Websites’ Analytics Properties

Posted: February 16, 2018 at 3:57 pm, Last Updated: February 16, 2018 at 4:02 pm

CVPA has a set of calendar websites/domains which provide calendar functionality that would be difficult to implement on their main websites: (not yet active) Although this calendar functionality is spread across multiple domain names, the calendar website(s) match the look and feel of their related websites, and they, along with their main […]

Meeting with CVPA Regarding Tracking Ticket Sales on

Posted: January 25, 2018 at 1:22 pm

CVPA uses to sell tickets to performances at their venues (Center for the Arts and Hylton Center). With the help of, we have previously been able to set-up GTM on the relevant pages so that we can track them. Now we are specifically trying to track the purchase process – which starts […]

GA/GTM configuration for

Posted: January 9, 2018 at 4:21 pm, Last Updated: January 9, 2018 at 4:23 pm

CVPA uses to sell tickets for events at the Center for the Arts and the Hylton Performing Arts Center. We worked with to get our GTM code set-up on all CFA- and Hylton-related events pages. I have set up the GTM container to use the Mason standard GTM container version 3.2 functionality. We […]

Updated GTM implementation on

Posted: December 19, 2017 at 10:17 am, Last Updated: December 19, 2017 at 11:32 am

I published a change to the GTM container by Capacity Interactive (CI). CI added a custom HTML tag to implement a second GTM container on the site that they directly control. To keep things organized, CI prefixed the name of the tag with “CI -” and placed it in the “02 third-party additions” folder.

Analytics Update to

Posted: December 15, 2017 at 12:57 pm

I have upgraded the GTM implementation for to version 3.2 of the Mason standard GTM container.

Analytics Consultation with CVPA about third-party permissions

Posted: December 14, 2017 at 12:58 pm, Last Updated: December 15, 2017 at 1:17 pm

I met with Stacey Schwartz of CVPA to discuss strategies for providing access to their third-party digital marketing vendor, Capacity Interactive. We have provided them with “read” access to the production views for and, so they can see the analytics. We have also provided them with “edit” (but not “publish”) access to the […]

Capacity Interactive Access to CVPA Analytics

Posted: December 11, 2017 at 4:00 pm

Capacity Interactive is a Digital Marketing consulting firm specializing in the arts. They will be assisting CVPA with their online marketing for the Hylton Center and Center for the Arts. Both and use Google Tag Manager to implement their analytics, with the standard Mason GTM container implementation. Capacity Interactive has requested access to […]

Analytics consultation with CVPA

Posted: November 1, 2017 at 3:57 pm

I met with Stacey Schwartz from CVPA today to assist with converting the and websites to Google Tag Manager. We discussed GTM in general, as well as strategies for implementing ‘tracking pixels’ via GTM. I also assisted her with setting-up custom dashboards and reports for tracking activity for specific events on the […]