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Public

CVPA Campaign-Tagging and Conversion Tracking Overview

CVPA has been campaign-tagging their email communications. CVPA sells tickets online through tickets.com. We worked with tickets.com to: get our Google Analytics tracking code working […]

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Implementation Updates Public

Analytics Data from CVPA Calendar Websites Now Feeding to Related Websites’ Analytics Properties

CVPA has a set of calendar websites/domains which provide calendar functionality that would be difficult to implement on their main websites: cfa.calendar.gmu.edu hylton.calendar.gmu.edu music.calendar.gmu.edu (not […]

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Private

Meeting with CVPA Regarding Tracking Ticket Sales on Tickets.com

CVPA uses tickets.com to sell tickets to performances at their venues (Center for the Arts and Hylton Center). With the help of tickets.com, we have […]

Categories
Implementation Updates Public

GA/GTM configuration for tickets.com

CVPA uses tickets.com to sell tickets for events at the Center for the Arts and the Hylton Performing Arts Center. We worked with tickets.com to […]

Categories
Implementation Updates Public

Updated GTM implementation on hyltoncenter.org

I published a change to the GTM container by Capacity Interactive (CI). CI added a custom HTML tag to implement a second GTM container on […]

Categories
Implementation Updates Public

Analytics Update to hyltoncenter.org

I have upgraded the GTM implementation for hyltoncenter.org to version 3.2 of the Mason standard GTM container.

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Private

Analytics Consultation with CVPA about third-party permissions

I met with Stacey Schwartz of CVPA to discuss strategies for providing access to their third-party digital marketing vendor, Capacity Interactive. We have provided them […]

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Private

Capacity Interactive Access to CVPA Analytics

Capacity Interactive is a Digital Marketing consulting firm specializing in the arts. They will be assisting CVPA with their online marketing for the Hylton Center […]

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Private

Analytics consultation with CVPA

I met with Stacey Schwartz from CVPA today to assist with converting the cfa.gmu.edu and hyltoncenter.org websites to Google Tag Manager. We discussed GTM in […]

Categories
Implementation Updates Public

Analytics implementation changes on hyltoncenter.org

We implemented Google Tag Manager on hyltoncenter.org, and imported the standard Mason GTM container, version 3.1. This implementation change was annotated in the individual site […]