Categories
Public

CVPA Campaign-Tagging and Conversion Tracking Overview

CVPA has been campaign-tagging their email communications. CVPA sells tickets online through tickets.com. We worked with tickets.com to: get our Google Analytics tracking code working […]

Categories
Public

Analytics Consultation with CVPA

I met with CVPA to review their analytics and help them set-up some custom reports to track the conversion activity associated with their email marketing […]

Categories
Implementation Updates Public

Analytics Goals Added for volgenau.gmu.edu

We have added several conversion goals to the volgenau.gmu.edu production view. Specifically, we added goals to track the following user activities: Clicks to an event […]

Categories
Public

New Analytics Tracking/Goals set-up on cfa.gmu.edu

I added some additional tracking to the analytics for the cfa.gmu.edu website. We are now tracking clicks on link on the ‘schools’ menu on the […]

Categories
Public

Goal Examples: hap.gmu.edu

CHHS recently worked to set-up conversion goals on hap.gmu.edu capturing clicks to their various online applications: Apply: www2.gmu.edu/admissions-aid/apply-now Apply: HAMPCAS Apply: Online Informatics Apply: Online […]

Categories
Explainer Public

The Importance of Goals in Google Analytics

What Are Goals in Google Analytics? Goals are how you tell Google Analytics what makes a website visit count as a “success”. Without goals, all […]

Categories
Explainer Public

Goals and Goal Values: Case Study on www2.gmu.edu

We currently have set two conversion goals on the analytics view for the Mason core website (www2.gmu.edu): Undergraduate application click-throughs Graduate application click-throughs Why? Although […]

Categories
Implementation Updates Public

New Conversion Goals on Mason Core Website (www2.gmu.edu)

We have set two new conversion goals on the Google Analytics view for the Mason core website (www2.gmu.edu): Undergraduate application click-throughs Graduate application click-throughs In […]

Categories
Public

Real-Time University Goal Reports

I am creating a real-time analytics dashboard which will display, at-a-glance, the major university-level KPIs, as shown in the following table: Access the Real-Time University […]

Categories
Explainer Public

Google Analytics: Goals/Conversions

Takeaway You should set-up goals in Google Analytics corresponding to the actual marketing goals you have for your website. Then you can track your website […]