Posts Tagged ‘goals/conversions’

CVPA Campaign-Tagging and Conversion Tracking Overview

Posted: October 30, 2018 at 2:58 pm, Last Updated: October 31, 2018 at 11:24 am

CVPA has been campaign-tagging their email communications. CVPA sells tickets online through We worked with to: get our Google Analytics tracking code working on; and get relevant ticket purchase info pushed to the GTM data layer (event, number of tickets, total order value). As a result CVPA is now in the enviable […]

Analytics Consultation with CVPA

Posted: October 25, 2018 at 9:31 am, Last Updated: October 26, 2018 at 9:39 am

I met with CVPA to review their analytics and help them set-up some custom reports to track the conversion activity associated with their email marketing campaigns. We reviewed how to see their conversion information (ticket sales) by campaign, now that they have been campaign-tagging the links in their emails. They use Constant Contact for emailing, […]

Analytics Goals Added for

Posted: October 1, 2018 at 10:26 am, Last Updated: October 10, 2018 at 10:29 am

We have added several conversion goals to the production view. Specifically, we added goals to track the following user activities: Clicks to an event RSVP form, Clicks to the central Apply Now page, Clicks to the central Visit Mason page, Clicks to donate, Clicks to the Volgeanu RFI form, Views of faculty profile pages.

New Analytics Tracking/Goals set-up on

Posted: May 17, 2018 at 10:49 am, Last Updated: May 17, 2018 at 11:07 am

I added some additional tracking to the analytics for the website. We are now tracking clicks on link on the ‘schools’ menu on the CFA homepage. This was set-up in GTM to look for clicks on links within the ‘schools’ menu and fire a GA event when one occurs. I have also added three […]

Goal Examples:

Posted: March 28, 2018 at 11:29 am, Last Updated: October 30, 2018 at 4:16 pm

CHHS recently worked to set-up conversion goals on capturing clicks to their various online applications: Apply: Apply: HAMPCAS Apply: Online Informatics Apply: Online MHA Examples of links to these online applications can be found on the HAP Graduate Admissions Page Apply: This goal captures user clicks to the central apply now page. […]

The Importance of Goals in Google Analytics

Posted: March 27, 2018 at 4:40 pm, Last Updated: October 30, 2018 at 4:16 pm

What Are Goals in Google Analytics? Goals are how you tell Google Analytics what makes a website visit count as a “success”. Without goals, all Google Analytics can capture are simple metrics like pageviews and sessions. But these metrics don’t – in and of themselves – tell you whether your website visits were successful. For […]

Goals and Goal Values: Case Study on

Posted: October 24, 2017 at 3:49 pm, Last Updated: October 25, 2017 at 1:42 pm

We currently have set two conversion goals on the analytics view for the Mason core website ( Undergraduate application click-throughs Graduate application click-throughs Why? Although we can already see in our reports how many people are clicking-through to outbound links (including the online applications), creating them as goals unlock some additional information in Google Analytics […]

New Conversion Goals on Mason Core Website (

Posted: October 24, 2017 at 3:31 pm, Last Updated: October 24, 2017 at 3:50 pm

We have set two new conversion goals on the Google Analytics view for the Mason core website ( Undergraduate application click-throughs Graduate application click-throughs In addition to setting these as conversion goals, I have set a conversion value of $1 for each of these goals. Note that this figure is not intended to represent an […]

Real-Time University Goal Reports

Posted: August 30, 2017 at 10:42 am, Last Updated: September 26, 2017 at 2:18 pm

I am creating a real-time analytics dashboard which will display, at-a-glance, the major university-level KPIs, as shown in the following table: Access the Real-Time University Goals Reports

Google Analytics: Goals/Conversions

Posted: June 27, 2017 at 4:34 pm, Last Updated: August 28, 2017 at 4:37 pm

Takeaway You should set-up goals in Google Analytics corresponding to the actual marketing goals you have for your website. Then you can track your website success based on your real bottom-line metrics, rather than less-relevant metrics like pageviews or even visits. Determining Your Goals Concept Determine what your marketing goals are. What is it you […]