Google Analytics has recently changed how they notify users of data sampling in the Google Analytics reporting interface. Here is an example of the interface […]
The Microsoft Excel Internal Site Search Terms Comparison Reporting Tool uses the Analytics Edge Microsoft Excel plugin to automate the process of pulling-in data from […]
Need to generate some campaign-tagged URLs for use in printed materials? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]
For this example, we will be pulling the top 100 internal site search terms from the Mason core website (www2.gmu.edu) for the ‘off-campus’ segment. Account: […]
Name: Analytics Edge Add-ins for Microsoft Excel Website: http://www.analyticsedge.com/ The Analytics Edge Plug-In for Microsoft Excel allows you to easily pull data in to an […]
We are now tracking submissions of both the undergraduate and graduate request information forms as goals within the Mason Google Analytics Roll-Up. These are important […]
Takeaway You should set-up goals in Google Analytics corresponding to the actual marketing goals you have for your website. Then you can track your website […]
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