Posts Tagged ‘GA Users Group 2017-08’

Google Analytics: Change in Interface for Report Sampling

Posted: August 29, 2017 at 11:02 am, Last Updated: August 29, 2017 at 11:53 am

Google Analytics has recently changed how they notify users of data sampling in the Google Analytics reporting interface. Here is an example of the interface indicating that the report does not use sampled data (note that this image shows the informational box that appears when you click on the icon): Here is an example of […]

Google Analytics: Tracking Activity on a Page for Which the URL has Changed

Posted: August 29, 2017 at 10:57 am

Occasionally, as the result of a site redesign or migration, the URL for one of your pages will change. If this is a page you want to track, it is helpful to be able to see the activity for both pages together, so that you can continue to see and compare trends in page activity. […]

Google Analytics/Microsoft Excel: Internal Site Search Term Comparison Reporting Tool

Posted: August 28, 2017 at 5:04 pm, Last Updated: January 30, 2018 at 3:33 pm

The Microsoft Excel Internal Site Search Terms Comparison Reporting Tool uses the Analytics Edge Microsoft Excel plugin to automate the process of pulling-in data from GA and running a comparison analysis. This tool pulls the top internal site search terms for two date ranges, and then runs a comparison of how the search terms have […]

Campaign Tagging: Print

Posted: August 28, 2017 at 2:12 pm, Last Updated: August 29, 2017 at 3:43 pm

Need to generate some campaign-tagged URLs for use in printed materials? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in Printed Materials Yes, you can use campaign tagging on links used in printed materials. Since links found in printed materials have to be typed in manually by a user, you […]

Google Analytics: Three Ways to Pull Data

Posted: August 25, 2017 at 4:44 pm, Last Updated: August 28, 2017 at 4:49 pm

For this example, we will be pulling the top 100 internal site search terms from the Mason core website ( for the ‘off-campus’ segment. Account: Mason Office of Communications and Marketing Property: View: [PROD] Default 2.0 (2017-06-25) Date Range: Jul 31, 2017 – Aug 6, 2017 Segment: Service Provider: Not George Mason University (“Off-Campus”) […]

Microsoft Excel: AnalyticsEdge Add-In

Posted: August 25, 2017 at 4:32 pm, Last Updated: August 30, 2017 at 1:14 pm

Name: Analytics Edge Add-ins for Microsoft Excel Website: The Analytics Edge Plug-In for Microsoft Excel allows you to easily pull data in to an Excel spreadsheet. You choose the Google Analytics view that you want to pull data from, the dimensions and metrics you want to see, the date range, segments, etc. that you […]

Analytics Update – August 2017

Posted: August 10, 2017 at 11:52 am, Last Updated: August 29, 2017 at 4:08 pm

Google Analytics Mason Admissions Request Information Form Goals

Posted: July 25, 2017 at 10:51 am, Last Updated: May 17, 2018 at 9:58 am

We are now tracking submissions of both the undergraduate and graduate request information forms as goals within the Mason Google Analytics Roll-Up. These are important conversion points for our users so we want to be able to track them in Google Analytics.

Google Analytics: Goals/Conversions

Posted: June 27, 2017 at 4:34 pm, Last Updated: August 28, 2017 at 4:37 pm

Takeaway You should set-up goals in Google Analytics corresponding to the actual marketing goals you have for your website. Then you can track your website success based on your real bottom-line metrics, rather than less-relevant metrics like pageviews or even visits. Determining Your Goals Concept Determine what your marketing goals are. What is it you […]