Mason Web Analytics

Category: Explainer

Should You Label Individual, Specific Communications in Your Campaign-Tagging Schema?

Background Many users feel that they should individually label each campaign-tagged link in their marketing communications to specify the specific email/post in which a link […]

A Simple Rubric for Using Campaign Tagging Parameters

Definition: Rubric Rubric: a statement of purpose or function Summary Campaign-Tagging data should include: What is it? Who sent it? What is it about? Background […]

The Importance of Goals in Google Analytics

What Are Goals in Google Analytics? Goals are how you tell Google Analytics what makes a website visit count as a “success”. Without goals, all […]

Using GTM to Add Website Functionality: Anchors in Expandable Areas

GTM Runs Javascript at Runtime Google Tag Manager is not just a way to implement marketing tags on your website. Google Tag Manager is actually […]

A/B Testing Tile Order on Academics Page with Google Optimize

Background A/B Testing is a method of testing in which you experiment with variations of your website design or content and measure your website activity […]

Researching Bad Links to the Core Website from Other Mason Websites

It is useful to be able to identify which URLs people are using on your website which result in “page not found” errors. Often, these […]

Working With Third-Party Marketing/Analytics Vendors

Background Mason departments may sometimes work with third-party marketing vendors who, in many cases, will need or want either: access to view the department’s analytics […]

Campaign-Tagging Strategy

While the mechanics of campaign-tagging have been discussed previously, read on for information about how to think about campaign-tagging from a strategic perspective. Click here […]

Google Tag Manager Examples

What is Google Tag Manager (GTM) Google Tag Manager may seem complicated, but it is really just a way to add arbitrary Javascript to your […]

Campaign-Tagging: Radio

Need to generate some campaign-tagged URLs for use in radio advertising? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]