Background Many users feel that they should individually label each campaign-tagged link in their marketing communications to specify the specific email/post in which a link […]
Category: Explainer
Definition: Rubric Rubric: a statement of purpose or function Summary Campaign-Tagging data should include: What is it? Who sent it? What is it about? Background […]
What Are Goals in Google Analytics? Goals are how you tell Google Analytics what makes a website visit count as a “success”. Without goals, all […]
GTM Runs Javascript at Runtime Google Tag Manager is not just a way to implement marketing tags on your website. Google Tag Manager is actually […]
Background A/B Testing is a method of testing in which you experiment with variations of your website design or content and measure your website activity […]
It is useful to be able to identify which URLs people are using on your website which result in “page not found” errors. Often, these […]
Background Mason departments may sometimes work with third-party marketing vendors who, in many cases, will need or want either: access to view the department’s analytics […]
While the mechanics of campaign-tagging have been discussed previously, read on for information about how to think about campaign-tagging from a strategic perspective. Click here […]
What is Google Tag Manager (GTM) Google Tag Manager may seem complicated, but it is really just a way to add arbitrary Javascript to your […]
Need to generate some campaign-tagged URLs for use in radio advertising? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]