Background Many users feel that they should individually label each campaign-tagged link in their marketing communications to specify the specific email/post in which a link […]
Definition: Rubric Rubric: a statement of purpose or function Summary Campaign-Tagging data should include: What is it? Who sent it? What is it about? Background […]
Background A/B Testing is a method of testing in which you experiment with variations of your website design or content and measure your website activity […]
Background Mason departments may sometimes work with third-party marketing vendors who, in many cases, will need or want either: access to view the department’s analytics […]
While the mechanics of campaign-tagging have been discussed previously, read on for information about how to think about campaign-tagging from a strategic perspective. Click here […]
Need to generate some campaign-tagged URLs for use in radio advertising? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]
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