Analytics Update – August 2017

Below are the new websites (hostnames) showing-up the in Mason Google Analytics Roll-Up since our last meeting:

Human Resources

• 2 of 3 HR websites added to the roll-up: hr.gmu.edu and myMasonHR.gmu.edu and indexed to the ‘HR’ busness unit.
• These sites are using the standard Mason GTM container, so they are now tracking user events (outbound link clicks, email link clicks, file download link clicks) as well.
• Hopefully we will be able to get jobs.gmu.edu added to the roll-up, but that site runs on a third-party platform. We are examining GA integration options. It would be great to that website added to the university roll-up since job applications are a KPI for the university.

Libraries

• Library websites indexed to ‘Library’ business unit.
• What is the relationship between gml-primo.hosted.exlibrisgroup.com and other *.hosted.exlibrisgroup.com domain names?
• What is libnew.gmu.edu?

• As the participation of Mason websites in the Mason Google Analytics Roll-Up increases, we are getting a more accurate picture of our web presence.
• Custom report: Business Units Overview
  Account: Mason Google Analytics Roll-Up
  Property: Mason Google Analytics Roll-Up
  View: [PROD] Mason: Roll-Up 2.0 (2015-12-08)

I have been working with Volgenau and Mason Athletics to bring them into the university roll-up.

Mason Athletics (gomason.com) is on a third-party platform, so we’re attempting to work with the vendor.

ITS is working on improving their GA implementation.

A new custom segment was created to select just Loudoun County traffic. You can find a link to this custom segment in the Mason-Related Custom Google Analytics Segments post

There have been some recent changes to the Google Analytics reporting interface:

• The data sampling notification is now shown in the report header.
• “Report Shortcuts” are now called “Saved Reports”. As a result, a “Saved Reports” link has replaced the “Shortcuts” link in the Customization section of the left-navigation and a “Save” button has been added in the report header section (replacing the “Create Shortcut” link) to create saved reports.

We are looking at implementing a click-tracking “Heatmap” software.

We are currently assessing the following vendors:

• HotJar
• CrazyEgg
• MouseFlow

We are developing recommendations on how to implement the tracking of user interaction with embedded videos in Google Analytics. Most likely, such functionality will be built-in to the Mason GTM Template Container.

The campaign tagging page has been updated and now includes a link to recommendations for campaign tagging printed materials.