Posts Tagged ‘Department: CHHS’ New Site Launch Analysis

Posted: October 30, 2018 at 12:13 pm, Last Updated: October 31, 2018 at 12:35 pm

Background The old website used to have separate sections for all CHHS programs. The new website relates just for the college, and separate sites were created for all CHHS programs. What were the effects of the redesign? Analysis Account: Mason College of Health and Human Services Property: _CHHS Roll-Up View: OLD – [PROD] […]

Goal Examples:

Posted: March 28, 2018 at 11:29 am, Last Updated: October 30, 2018 at 4:16 pm

CHHS recently worked to set-up conversion goals on capturing clicks to their various online applications: Apply: Apply: HAMPCAS Apply: Online Informatics Apply: Online MHA Examples of links to these online applications can be found on the HAP Graduate Admissions Page Apply: This goal captures user clicks to the central apply now page. […]

Consultation with CHHS re Analytics Goals

Posted: March 23, 2018 at 11:20 am

I did a phone consultation with two staff members from CHHS to discuss analytics goals. Goals are how you tell GA what counts as a successful visit to you based on your business model. We discussed the importance and value of setting up goals in Google Analytics in order to better measure the effectiveness of […]

Drupal Websites Configured for CHHS

Posted: January 9, 2018 at 2:34 pm

CHHS’s new Drupal websites will be launching soon. To prepare, I have configured the Drupal instances on their new preprod websites to use the new GTM containers I have set-up. Specifically, I have configured the Google Tag Manager modules on the following websites:

Analytics Implementation Updates: CHHS

Posted: December 19, 2017 at 4:28 pm, Last Updated: December 19, 2017 at 4:44 pm

Updated below. — The following CHHS websites will be launching soon: The existing CHHS website is being revised and will still be available at The sub-sections of the websites will be broken-out into the individual websites listed above. In preparation for the launch of the new […]

CHHS Analytics Review

Posted: August 2, 2017 at 9:49 am, Last Updated: October 10, 2017 at 10:44 am

I met with Terri Ann Guingab and Danielle Hawkins to review their website analytics. We did a general review of their analytics, and I encouraged them to determine their website’s marketing goals and set-up those goals in their analytics implementation to improve their analysis.