Posts Tagged ‘GA Users Group 2018-11’

GA Filter to Remove Data Artifact from Expandable Content Area Event Label

Posted: October 8, 2018 at 11:41 am, Last Updated: October 30, 2018 at 4:15 pm

In which: we implement a Google Analytics filter to clean-up a class of data artifacts in the Event Label field for our expandable content area events. Background The Mason Standard Google Tag Manager Container includes functionality to send tracking events to Google Analytics when a user clicks on an expandable content area on a tracked […]

Goal Examples: hap.gmu.edu

Posted: March 28, 2018 at 11:29 am, Last Updated: October 30, 2018 at 4:16 pm

CHHS recently worked to set-up conversion goals on hap.gmu.edu capturing clicks to their various online applications: Apply: www2.gmu.edu/admissions-aid/apply-now Apply: HAMPCAS Apply: Online Informatics Apply: Online MHA Examples of links to these online applications can be found on the HAP Graduate Admissions Page Apply: www2.gmu.edu/admissions-aid/apply-now This goal captures user clicks to the central apply now page. […]

The Importance of Goals in Google Analytics

Posted: March 27, 2018 at 4:40 pm, Last Updated: October 30, 2018 at 4:16 pm

What Are Goals in Google Analytics? Goals are how you tell Google Analytics what makes a website visit count as a “success”. Without goals, all Google Analytics can capture are simple metrics like pageviews and sessions. But these metrics don’t – in and of themselves – tell you whether your website visits were successful. For […]

The Risk of Data Sampling: ClickDimensions Example

Posted: February 28, 2018 at 12:40 pm, Last Updated: October 30, 2018 at 4:15 pm

Background When pulling data from Google Analytics, you may run into data sampling. In many cases, data sampling is not an issue. However in some cases – especially when looking for a ‘needle-in-a-haystack’ – data sampling can have a large effect and can provide very misleading data. In these cases, you can often use smaller […]

Using GTM to Add Website Functionality: Anchors in Expandable Areas

Posted: February 28, 2018 at 10:41 am, Last Updated: October 30, 2018 at 4:15 pm

GTM Runs Javascript at Runtime Google Tag Manager is not just a way to implement marketing tags on your website. Google Tag Manager is actually a layer of software which runs on top of your website in the web browser, which provides you the ability, through its interface, to add additional JavaScript to run on […]

Google Tag Manager Examples

Posted: January 24, 2018 at 2:36 pm, Last Updated: October 30, 2018 at 4:15 pm

What is Google Tag Manager (GTM) Google Tag Manager may seem complicated, but it is really just a way to add arbitrary Javascript to your website at runtime. Examples Example 08: flexible event tracking using the event catch-all tag method Example 09: tracking embedded YouTube video interactions