Tag: GA Users Group 2018-11

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GA Filter to Remove Data Artifact from Expandable Content Area Event Label

In which: we implement a Google Analytics filter to clean-up a class of data artifacts in the Event Label field for our expandable content area […]

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Goal Examples: hap.gmu.edu

CHHS recently worked to set-up conversion goals on hap.gmu.edu capturing clicks to their various online applications: Apply: www2.gmu.edu/admissions-aid/apply-now Apply: HAMPCAS Apply: Online Informatics Apply: Online […]

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The Importance of Goals in Google Analytics

What Are Goals in Google Analytics? Goals are how you tell Google Analytics what makes a website visit count as a “success”. Without goals, all […]

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The Risk of Data Sampling: ClickDimensions Example

Background When pulling data from Google Analytics, you may run into data sampling. In many cases, data sampling is not an issue. However in some […]

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Using GTM to Add Website Functionality: Anchors in Expandable Areas

GTM Runs Javascript at Runtime Google Tag Manager is not just a way to implement marketing tags on your website. Google Tag Manager is actually […]

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Google Tag Manager Examples

What is Google Tag Manager (GTM) Google Tag Manager may seem complicated, but it is really just a way to add arbitrary Javascript to your […]