Posts Tagged ‘GA custom reports’

Expandable Content Tracking Added to Mason Standard GTM Container

Posted: January 31, 2018 at 10:30 am, Last Updated: January 31, 2018 at 10:37 am

I have added expandable content area tracking to the functionality provided in the Mason Standard GTM container. If your site uses expandable content areas, you can use this functionality to determine how often people are actually clicking to expand those containers. Why Track This? This is helpful for two reasons: For less-critical content on a […]

Consultation with ITS About WordPress Websites’ Analytics

Posted: November 3, 2017 at 11:20 am, Last Updated: November 15, 2017 at 11:33 am

I spoke with Stephanie Werhane of ITS about some Google Analytics report customization options. Specifically, she needed a report on the usage of our WordPress sites, including monthly page views for each WordPress website, as well as peak daily page views for each WP site for each month. Google Analytics does not report the technology […]

Real-Time University Goal Reports

Posted: August 30, 2017 at 10:42 am, Last Updated: September 26, 2017 at 2:18 pm

I am creating a real-time analytics dashboard which will display, at-a-glance, the major university-level KPIs, as shown in the following table: Access the Real-Time University Goals Reports

Measuring Site Speed with Google Analytics

Posted: August 29, 2017 at 4:41 pm, Last Updated: September 28, 2017 at 12:16 pm

Google Analytics Site Speed Metrics Average Domain Lookup Time Average Server Response Time Average Server Connection Time Average Redirection Time Average Page Download Time Average Document Content Loaded Time Average Document Interactive Time Average Page Load Time – This is the most critical of all speed metrics, since it measures the total amount of time […]

Custom Report: URL Queries (non-404, non-search)

Posted: July 25, 2017 at 10:46 am, Last Updated: July 25, 2017 at 3:07 pm

Data-driven content often has a lot of variation in the URLs because of the changing query parameters. As a result, the importance of this traffic can often be missed as the page hits are divided into many different URIs and therefore often appear farther down the list of all pages. By showing only those page […]

Google Analytics: Custom Reports: Events

Posted: June 27, 2017 at 11:50 pm, Last Updated: June 28, 2017 at 1:28 pm

With built-in reports you can only segment by a maximum of two dimensions at a time. That means that once you filter for a specific category, you can either see the label or the action… but not both. That makes it hard to get a clear idea of your overall event activity. Let’s check out […]

Google Analytics Desktop Technical Audit Report

Posted: May 22, 2017 at 2:27 pm, Last Updated: May 31, 2017 at 1:37 pm

This report will help you identify if there are any technical issues that may potentially be affecting your desktop users. It will also allow you to drill-down to see the breakdown of your desktop users, showing operating system, browser, Custom Report Use the following link to import the “Tech: Desktop OS\Browser\Version” into your GA account: […]

Google Analytics Mobile Technical Audit Report

Posted: May 19, 2017 at 4:15 pm, Last Updated: May 31, 2017 at 1:36 pm

This report will help to identify technical issues with mobile devices for specific combinations of mobile devices, operating systems, browsers, and browser versions. Note that this particular view of the data could only be accomplished as a custom report, since the standard Google Analytics reporting interface will only allow you to segment the data by […]

Google Analytics Technical Audit Reports

Posted: May 19, 2017 at 3:41 pm, Last Updated: May 31, 2017 at 1:33 pm

This report will help to identify technical issues with specific combinations of devices, operating systems, and browsers. You can infer that there may be technical issues by reviewing the average page load time and the bounce rate. If you see that a particular line in this report for your website has a higher-than-average bounce rate […]

Google Analytics Custom Report: Landing Pages Audit

Posted: May 19, 2017 at 2:12 pm, Last Updated: May 23, 2017 at 12:42 pm

The top landing pages report is an immediately actionable report, as it shows you how/where users enter you website, and how effective those different entry points are. “…the world is dominated by search engines, and those search engines, not you, determine the home page of your website.” -Avinash Kaushik The standard Google Analytics Behavior -> […]