Tag: GA Users Group 2018-10

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Mason Core Website Weekly Reports Review

Core Website Internal Site Search Trends Mason Core Internal Site Search Analysis – Week of 2018-10-01 Mason Core Internal Site Search Analysis – Week of […]

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Tracking Links from Reddit to Your Website

What are people saying about you on Reddit? By referrer: Account: Mason Facilities Property: transportation.gmu.edu View: [PROD] transportation.gmu.edu – default 1.0 (2018-09-12) Date Range: Sep […]

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CVPA Campaign-Tagging and Conversion Tracking Overview

CVPA has been campaign-tagging their email communications. CVPA sells tickets online through tickets.com. We worked with tickets.com to: get our Google Analytics tracking code working […]

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chhs.gmu.edu New Site Launch Analysis

Background The old chhs.gmu.edu website used to have separate sections for all CHHS programs. The new chhs.gmu.edu website relates just for the college, and separate […]

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Should You Label Individual, Specific Communications in Your Campaign-Tagging Schema?

Background Many users feel that they should individually label each campaign-tagged link in their marketing communications to specify the specific email/post in which a link […]

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A Simple Rubric for Using Campaign Tagging Parameters

Definition: Rubric Rubric: a statement of purpose or function Summary Campaign-Tagging data should include: What is it? Who sent it? What is it about? Background […]

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construction.gmu.edu Marquee Slide Analysis

Background A slide about new construction.gmu.edu website was displayed on the Braddock road marquee sign from Oct 1, 2018 – Oct 14, 2018. The slide […]

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When to Use the Campaign Content Field: HR Email Example

Background The campaign-tagging “content” field is probably the most misunderstood campaign-tagging field available. When using campaign-tagging for online advertising – the canonical example – it […]

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Rewriting Campaign Information in Google Analytics: ClickDimensions Example

Background When reviewing the campaign traffic being tracked in the Mason roll-up, we noticed a large segment of campaign-tagged traffic which we could not identify. […]