Posts Tagged ‘GA Users Group 2018-10’

Mason Core Website Weekly Reports Review

Posted: October 31, 2018 at 11:07 am

Core Website Internal Site Search Trends Mason Core Internal Site Search Analysis – Week of 2018-10-01 Mason Core Internal Site Search Analysis – Week of 2018-10-08 Mason Core Internal Site Search Analysis – Week of 2018-10-15 Mason Core Internal Site Search Analysis – Week of 2018-10-22 Core Website Trends Reports Homepage ‘Call-to-Action’ Button Clicks Homepage […]

Tracking Links from Reddit to Your Website

Posted: October 30, 2018 at 4:14 pm, Last Updated: October 31, 2018 at 10:26 am

What are people saying about you on Reddit? By referrer: Account: Mason Facilities Property: transportation.gmu.edu View: [PROD] transportation.gmu.edu – default 1.0 (2018-09-12) Date Range: Sep 1, 2018 – Oct 28, 2018 Segment: All Users Report: Acquisition -> All Traffic -> Referrals Filter: “reddit” Secondary Dimension: Full Referrer Noteworthy: “Park at the back of Lot K […]

CVPA Campaign-Tagging and Conversion Tracking Overview

Posted: October 30, 2018 at 2:58 pm, Last Updated: October 31, 2018 at 11:24 am

CVPA has been campaign-tagging their email communications. CVPA sells tickets online through tickets.com. We worked with tickets.com to: get our Google Analytics tracking code working on tickets.com; and get relevant ticket purchase info pushed to the GTM data layer (event, number of tickets, total order value). As a result CVPA is now in the enviable […]

chhs.gmu.edu New Site Launch Analysis

Posted: October 30, 2018 at 12:13 pm, Last Updated: October 31, 2018 at 12:35 pm

Background The old chhs.gmu.edu website used to have separate sections for all CHHS programs. The new chhs.gmu.edu website relates just for the college, and separate sites were created for all CHHS programs. What were the effects of the redesign? Analysis Account: Mason College of Health and Human Services Property: _CHHS Roll-Up View: OLD – [PROD] […]

Should You Label Individual, Specific Communications in Your Campaign-Tagging Schema?

Posted: October 30, 2018 at 10:56 am, Last Updated: October 31, 2018 at 11:15 am

Background Many users feel that they should individually label each campaign-tagged link in their marketing communications to specify the specific email/post in which a link was provided. While this is an understandable thought, and not inherently wrong, it increases complexity and is typically not necessary. Example: Around Mason Account: Mason Office of Communications and Marketing […]

A Simple Rubric for Using Campaign Tagging Parameters

Posted: October 30, 2018 at 10:35 am, Last Updated: October 31, 2018 at 11:12 am

Definition: Rubric Rubric: a statement of purpose or function Summary Campaign-Tagging data should include: What is it? Who sent it? What is it about? Background Campaign-tagging gives you complete control over how the traffic originating from your marketing activities are categorized and labelled in your website analytics. Since you can customize exactly how your links […]

construction.gmu.edu Marquee Slide Analysis

Posted: October 30, 2018 at 10:14 am, Last Updated: October 31, 2018 at 9:58 am

Background A slide about new construction.gmu.edu website was displayed on the Braddock road marquee sign from Oct 1, 2018 – Oct 14, 2018. The slide provided the construction.gmu.edu URL. The start and end dates were annotated in the production view of the construction.gmu.edu property. Context The new Construction.gmu.edu website was launched on Aug 21, 2018. […]

When to Use the Campaign Content Field: HR Email Example

Posted: March 27, 2018 at 4:38 pm, Last Updated: October 17, 2018 at 9:37 am

Background The campaign-tagging “content” field is probably the most misunderstood campaign-tagging field available. When using campaign-tagging for online advertising – the canonical example – it is fairly clear that you use the content field to distinguish between two ads which have the same medium, source, and campaign, but have different ad content (layout, text, or […]

Rewriting Campaign Information in Google Analytics: ClickDimensions Example

Posted: February 28, 2018 at 11:41 am, Last Updated: October 31, 2018 at 11:37 am

Background When reviewing the campaign traffic being tracked in the Mason roll-up, we noticed a large segment of campaign-tagged traffic which we could not identify. The traffic started around March 2017, with some very minor activity prior to that (probably testing); The traffic was being tagged as: medium=email; source=ClickDimensions; the campaigns had names such as: […]