Posts Tagged ‘Email tracking’

Rewriting Campaign Information in Google Analytics: ClickDimensions Example

Posted: February 28, 2018 at 11:41 am, Last Updated: October 31, 2018 at 11:37 am

Background When reviewing the campaign traffic being tracked in the Mason roll-up, we noticed a large segment of campaign-tagged traffic which we could not identify. The traffic started around March 2017, with some very minor activity prior to that (probably testing); The traffic was being tagged as: medium=email; source=ClickDimensions; the campaigns had names such as: […]

Consultation with Enrollment Management Regarding Campaign Tagging

Posted: February 21, 2018 at 2:20 pm

I spoke with Enrollment Management and reviewed with them how the undergraduate admissions emails were being campaign-tagged and how it can be displayed in Google Analytics. EM appears to be doing a good job of consistently campaign-tagging undergraduate admission emails. I think the current campaign-tagging schema works well to collect the information they need and […]

Consultation with Stacey re Email Tracking

Posted: February 16, 2018 at 1:37 pm

I worked with CVPA today to review their email campaign-tagging. They are concerned that their email traffic may not be counted correctly in their analytics. We were able to find and identify website traffic from a number of different campaigns, though not as much traffic was indicated in the click-through rates in their email software: […]

Meeting with CVPA

Posted: November 28, 2017 at 4:23 pm, Last Updated: November 30, 2017 at 4:26 pm

I met with Stacey Schwartz of CVPA to discuss their custom reports and custom dashboards which I had helped them set-up earlier. They had some questions about how to interpret the data in the reports. We also reviewed and discussed apparent inconsistencies between the data they were receiving from their email system and the corresponding […]

Web Analytics Introduction Workshop Presentation

Posted: June 21, 2017 at 2:39 pm, Last Updated: September 6, 2017 at 10:08 am

The Digital Communications team within the office of Communications and Marketing offers a series of workshops to the university community on various web-development topics. Web Analytics Introduction Workshops are conducted on a regular, ongoing basis. You can access the Web Analytics Introduction Workshop presentation using the following link: Web Analytics Introduction Presentation.

Campaign-Tagging: Email

Posted: April 17, 2017 at 5:11 pm, Last Updated: August 28, 2017 at 2:06 pm

Need to generate some campaign-tagged URLs? Please try the Mason Campaign URL Builder Web App. Recommendations Capitalization All parameters should use only lower-case characters. Google Analytics is case-sensitive, so capitalization matters. Using all lower-case will is a clear and unambiguous rule which will make it easier to keep our campaign tagging parameters consistent in the […]