Background When reviewing the campaign traffic being tracked in the Mason roll-up, we noticed a large segment of campaign-tagged traffic which we could not identify. […]
I spoke with Enrollment Management and reviewed with them how the undergraduate admissions emails were being campaign-tagged and how it can be displayed in Google […]
I worked with CVPA today to review their email campaign-tagging. They are concerned that their email traffic may not be counted correctly in their analytics. […]
The Digital Communications team within the office of Communications and Marketing offers a series of workshops to the university community on various web-development topics. Web […]
Need to generate some campaign-tagged URLs? Please try the Mason Campaign URL Builder Web App. Recommendations Capitalization All parameters should use only lower-case characters. Google […]