Tag: Email tracking

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Public

Rewriting Campaign Information in Google Analytics: ClickDimensions Example

Background When reviewing the campaign traffic being tracked in the Mason roll-up, we noticed a large segment of campaign-tagged traffic which we could not identify. […]

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Private

Consultation with Enrollment Management Regarding Campaign Tagging

I spoke with Enrollment Management and reviewed with them how the undergraduate admissions emails were being campaign-tagged and how it can be displayed in Google […]

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Private

Consultation with Stacey re Email Tracking

I worked with CVPA today to review their email campaign-tagging. They are concerned that their email traffic may not be counted correctly in their analytics. […]

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Private

Meeting with CVPA

I met with Stacey Schwartz of CVPA to discuss their custom reports and custom dashboards which I had helped them set-up earlier. They had some […]

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Explainer Public

Web Analytics Introduction Workshop Presentation

The Digital Communications team within the office of Communications and Marketing offers a series of workshops to the university community on various web-development topics. Web […]

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How-To Public

Campaign-Tagging: Email

Need to generate some campaign-tagged URLs? Please try the Mason Campaign URL Builder Web App. Recommendations Capitalization All parameters should use only lower-case characters. Google […]